Why is Search So Complex?

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can't understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard. The infographic below tries to give you some sense of the scale of the problem. Please note that a few ... Read More >

Bing’s Phoenix Update in Detail with Duane Forrester

Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience and the other is enhanced tools and features. The platform was built by SEO's for SEO's and much of the functionality was born from the ... Read More >

Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords are made to be used together. While AdWords helps advertisers measure ads and their performance, Analytics helps you understand what happens to traffic when it ... Read More >

The New Bing Interface With Stefan Weitz

The new Bing interface is aimed at bringing you clean and decisive search results while helping you interact with your friends and network for a holistic search experience. In this interview, Stefan Weitz from Bing talks about the functionality of the new Bing, how it came about, and plans for its future. Key Points The web has gone through a kind of seismic shift. Whereas before, it was all based primarily on text and links, there is now the ability to remodel the world in digital. In ... Read More >

Personalization In Google Search Results With Bruce Clay

Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: http://www.youtube.com/watch?v=6pTNP5cOb2k Key Points Web history has existed for 5 years, and Google uses this information to tailor search results ... Read More >

AdWords Spam Fighting Methods with Google's David Baker

Key Points In 2011 Google had billions of ads that were submitted. Of these, roughly 130 million ads and 800,000 advertiser accounts were disapproved/suspended for violations of policy. Some of the spam problem is handled algorithmically while some is assisted with manual review. The system is constantly under work and revision. One of the biggest areas of bad ads is counterfeit. In 2011, of the 800,000 advertisers, 150,000 were for counterfeit violations. Of the counterfeit removals, 95% were ... Read More >

Link Pruning is the Key to Addressing Penguin

majestic_seo_screenshot

With today's post I am happy to announce the launch of the Stone Temple Consulting YouTube Channel. And, we are kicking that off with a video interview I did with Bruce Clay on a hot topic - link pruning. As you probably know, Google's recent Penguin update focused on lowering rankings for sites that use questionable link building practices. This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can't miss. In ... Read More >

AdWords Expanding Phrase and Exact Matching Technology

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google's technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted into this feature as a new Advanced Campaign Setting.  The matching technology will not actually change until mid-May.  Advertisers can begin ... Read More >

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to connect authors and readers who are a fan of their work. The original 3 link method is still ... Read More >

The Future of Search and Social Integration, Interview With Andrew Shuman

The future of search and social integration.

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points from the interview: Re: search and social integration: "There is also a very interesting scale problem there. As with traditional search, we have to query a massive numbers ... Read More >