Misuse of Big Data Can Cost You at the Cash Register

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The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background to the source of the data, BloomReach provides a product called BloomSearch that is in use by a large number of e-commerce web sites. The product enables those sites to ... Read More >

Graph Search & Social Search With Bing's Stefan Weitz

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Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had previously. On average, people will see about 5 times more results than before. While Bing is doing a much better job of harnessing user’s relevant friend information, they are ... Read More >