- The goal of News Feed is to show people the most interesting and relevant content to them.
- As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about.
- In addition to having a top news filter, Facebook introduced other customizable filters on the new homepage.
- Facebook has rolled out the updated News Feed to a small portion of their users to see what they like and don't like about the new features.
- They are looking at Likes, comments, and Shares to better understand how people are using the updated News Feed in comparison to the current version to see if there’s an improvement in terms of consumption, feedback and engagement.
- Page Post Ads have been working really well for direct response advertisers whose objective is to take people offsite somewhere to then take a specific action.
- A couple months ago, a change was made to the current News Feed (not in the new design) to make link shares almost three times larger, which benefited users as well as advertisers. The larger link-share design made its way into the new design as well.
- In the last year, mobile design has actually had a big impact on Desktop design. Most notably that Facebook now has bookmarks in the left-hand column.
- Facebook now has over 750 million people that are using Facebook on mobile, which is up about 54 percent from last year (as of March 2013).
- As of Q1,roughly 30 percent of Facebook's ad revenue has been coming from Mobile versus Desktop.
Eric Enge: Can you tell me what led Facebook to contemplate the new News Feed and what the goals and objectives of that effort were?
“It's like a daily newspaper that works for everyone in the world but that’s personalized on an individual level.”
Jeff Kanter: Absolutely, the goal of News Feed is to show people the most interesting and relevant things to them. So, as they connect to people and pages and other things in the world that they care about, we want to make sure that we're delivering the best and most compelling experience. It's like a daily newspaper that works for everyone in the world but that's personalized on an individual level.
The News Feed change that was announced in March is that we're starting to roll out a more visual layout for News Feed. Over the years we've been talking to lots of our users. We bring people to headquarters, talk to them about how they use News Feed, and we watch them use Facebook in different ways. We've gathered tons of useful feedback.
One of the things we heard loud and clear was that they really cared a lot about the content that was showing up in their News Feed. And so one of the things we tried to do in the redesign was really focus on the content of News Feed itself. We made a lot of the stories bigger and brighter so that people could see the content that they really cared about.
This means that a photo or a video story would become a little bit bigger. If your friends are listening to music on Spotify or Rdio, we'd render that in a larger format and make it more prominent. One of the other things was, in addition to having our top news filter, where people can see the most interesting and relevant things to them, we are introducing other filters on the new homepage. So for people that want to dive a little bit deeper and see all the different music stories from friends, they'd be able to do that in a really easy way.
If they want to see all photos from their different friends, they'd be able to jump into the photos filter that we now support. This is a lot of what drove the design changes — what users have been telling us about the content and how they want to consume the content on their homepage.