My Top Posts for 2013

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2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently Bad) With Matt Cutts Publication Date: 7/10/2013 Tweets: 1497 Google Plus: ... Read More >

Does Facebook Activity Impact SEO?

Does Facebook Affect Google SEO?

In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let's dig in! Google Visibility into Facebook Likes When you Like a web page it does not show up on your profile. Google has no access to see what you have Liked. This means that Google cannot tell when a respected authority has endorsed something ... Read More >

How Are People Using Facebook? Survey of 325 Users

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How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don't pretend that this represents the entire population, and it certainly does not represent the largest user profiles on Facebook or any business pages. This is intended as a sampling of 325 randomly sampled users to see how much awareness they had of some specific aspects of Facebook. We asked 20 questions, and broke those down into these 7 sections: Baseline information on the ... Read More >