Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are … [Read more...]

Mobile SEO with Google’s Pierre Far

Google's Pierre Far on Mobile SEO

Pierre Far is one of Google's experts on the mobile web. He was gracious enough to answer some questions on how online publishers can prepare for an increasingly-mobile web. We have all seen that the use of mobile is exploding. Yet publishers have been slow to fully optimize their sites for this new web experience. One thing Pierre … [Read more...]

The new Newsfeed with Facebook's Jeff Kanter

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Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news filter, Facebook introduced … [Read more...]

Going Viral not Required to Succeed – with YouTube’s Lane Shackleton

Lane Shackleton

Eric Enge had the opportunity to interview Lane Shackleton, a Google and YouTube Product Manager about best practices for succeeding on YouTube. Jump below the image for the Key Points and then complete interview transcript. Key Points Virality is not the only measurement of success. Producing consistent videos that garner … [Read more...]

Misuse of Big Data Can Cost You at the Cash Register

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The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background … [Read more...]

Graph Search & Social Search With Bing's Stefan Weitz

social-search-hawaii

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had … [Read more...]

Mobile Integration with comScore's Diran Hafiz

Smart Tablets

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smart phone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage … [Read more...]