Going Viral not Required to Succeed – with YouTube's Lane Shackleton

Lane Shackleton

Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big achievement in itself. Organic search is a very strong signal of intent. Viewers can find new, related videos, but this is not as strong of a signal as organic search. The concept behind YouTube's TrueView is giving users a choice but also maximizeing the value for advertisers. Giving users the ability to skip ads acts as an incentive for advertisers to make their ... Read More >

Misuse of Big Data Can Cost You at the Cash Register

bounce-rate-by-search-query-type

The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background to the source of the data, BloomReach provides a product called BloomSearch that is in use by a large number of e-commerce web sites. The product enables those sites to ... Read More >

Graph Search & Social Search With Bing's Stefan Weitz

social-search-hawaii

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had previously. On average, people will see about 5 times more results than before. While Bing is doing a much better job of harnessing user’s relevant friend information, they are ... Read More >

Mobile Integration with comScore's Diran Hafiz

Smart Tablets

Key Points The adoption rate of mobile devices is off the charts. There are about 120 million smart phone devices in the United States and between 40 to 45 million tablets. The Television and Video Game industries are offering increasing amounts of supplemental content optimized for mobile devices broadly to encourage multi-screen engagement and specifically to encourage social interaction and the discovery of secret content or levels. As mobile technology works through its growing pains, many ... Read More >

Two Exercises for a Simple, Real-Life Mobile SEO Audit

Mercedes Mobile Site Indexing

Mercedes made headlines recently with their revamped mobile site. The good news is that they were able to increase mobile traffic 85% year to date, and 170% over last year. The bad news is that when I looked at their revamped site it was evident that they didn’t account for SEO as part of the redesign, and could have driven mobile traffic up much more if they had.  Recently in Search Engine Land I explained that mobile SEO is not a myth. To further prove that it exists I’m going to go through a basic ... Read More >