Neal Schaffer: Social Media in 2014 and Beyond

Neal Schaffer on the future of social media

Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most … [Read more...]

5 Keys to Improving Search Rankings with Duane Forrester of Bing

5 Keys to Improving Search Rankings with Bing's Duane Forrester

Bing's Senior Product Manager for Webmaster Outreach Duane Forrester sat down with Stone Temple Consulting CEO Eric Enge to share the order of priorities he recommends to webmasters wanting to improve their search rankings.   Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well … [Read more...]

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted … [Read more...]

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

UPDATED 20 May 2014: See the "Matt Cutts: Author Rank Comes Into Play" section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. … [Read more...]