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Rand Fishkin: Content Marketing: Separating Success From Failure – Episode 5

Rand Fishkin: Content Marketing: Separating Success From Failure (Podcast Interview)

Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today's show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn't, and why content marketing may not be for everyone. This episode of the #DMEShow, Content Marketing: Separating Success From Failure, originally aired on July 10th, 2014. Click Here to listen to the fifth episode! Rand ... Read More >

AJ Kohn: Social Media and SEO – The Real Honest to Goodness Scoop – Episode 4

AJ Kohn: Social Media and SEO - The Real Honest to Goodness Scoop (Podcast Interview)

As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called "social signal" to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and social. In this episode, host Eric Enge engages AJ in a deep dive into the realities of social SEO. Some of their observations may surprise you! Get ready to have your assumptions ... Read More >

How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to people who have 1 million followers or more. [Tweet This!] Even for those high authority ... Read More >

Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

Lee Odden on the Future of Marketing: Integrate or Disintegrate (Podcast Interview)

People don't buy in silos and they don't market in them either. That's just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as "Optimize." He sat down with Eric to talk about the radical ways marketing is changing, and what your brand needs to do to stay ahead of the curve. This episode of the #DMEShow, Integrate or Dis-Integrate: ... Read More >

Jay Baer: Playing with Gasoline – Digital Marketing Excellence Podcast Episode 2

Jay Baer: Playing with Marketing Gasoline (A Podcast Interview)

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing. And now it's a podcast, so you can listen to each episode at your convenience, in your car, during your workout, wherever and whenever it suits you! Going out of your way to be helpful and ... Read More >

AJ Kohn: When Is SEO Not SEO? The #DMEShow Podcast – Episode 1

When Is SEO Not SEO? Podcast interview with AJ Kohn

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the first episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing. And now it's a podcast, so you can listen to each episode at your convenience, in your car, during your workout, wherever and whenever it suits you! In recent years SEO seems to be having ... Read More >

Duane Forrester’s 5 Keys to Improving Search Rankings

Duane Forrester Photo

Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well and Bing," how do you answer that question? Duane Forrester: There's a fairly substantial movement toward being extremely thoughtful about where you put time and money. It's easy to say that, and everyone likes to think that they're behaving that way. When people ask me where to invest their money I really try to look at the bigger picture, and this has caused me to put together this ... Read More >

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I think that we can safely say that Google is turning up the heat. Actions by Google are an outcome of ... Read More >

How Major League Soccer Nails it In Social Media

March to Soccer Preseason Address

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS' strategy, I caught up with Director of Social Media for MLS, Amanda Vandervort. According to Ms. Vandervort, the key goal of these efforts is to grow the fan base, which means get more people watching games on TV, going to games, consuming ... Read More >

My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently Bad) With Matt Cutts Publication Date: 7/10/2013 Tweets: 1497 Google Plus: ... Read More >