Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced … [Read more...]

Is Search Still the Dominant Way People Use to Answer Questions?

breakdwon

Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn for a more personal answer from a trusted resource or a friend. In these … [Read more...]

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

  An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s … [Read more...]

Mobile SEO with Google's Pierre Far

mobile-html-annotation

Key Points buy glass online There is a nearly infinite range of device sizes and capabilities. This is adding a great deal to the complexity of publishing a site for the mobile web. Correct annotations communicate a relationship between a desktop page and its smartphone-optimized equivalent. Knowing this relationship allows Google’s algorithms to handle both URLs correctly. The HTTP Vary: … [Read more...]

The new Newsfeed with Facebook's Jeff Kanter

photo-jeff-kanter

Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news filter, Facebook introduced other customizable filters on the new homepage. Facebook has rolled out the … [Read more...]

Going Viral not Required to Succeed – with YouTube's Lane Shackleton

Lane Shackleton

Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big achievement in itself. Organic search is a very strong signal of intent. Viewers can find new, related videos, but this is not as strong of a signal as organic search. The concept behind YouTube's TrueView is giving users a choice but also maximizeing the value for … [Read more...]

Misuse of Big Data Can Cost You at the Cash Register

bounce-rate-by-search-query-type

The good folks at BloomReach shared some data with me recently. This data showed how "gift" oriented search queries differ from other types of queries. In the process of reviewing this I realized that it provides an excellent example of how drawing premature conclusions from data can cause you to make bad mistakes. As background to the source of the data, BloomReach provides a product called BloomSearch … [Read more...]