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Getting Started in Content Marketing with Brian Clark

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Key Points People are looking for information first, more than they're looking for traditional sales messages. The sales experience has to begin with information, which is content. Content is not a fad. It is a way to attract attention and build a loyal following that turns into actual revenue, profit, growth, and a customer base. To really make a difference with your content, you must focus on positioning. Come up with a content strategy that's related to what you sell and makes you into a ... Read More >

A Mathematical Model for Assessing Page Quality

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Guest Post by Ashutosh Garg In this article, by page quality we refer to quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm will vary. Instead of going into a specific algorithm, this article will present a framework in which to think about page quality and how one can morph it to fit one's unique situation. Some of the situations ... Read More >

Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making. Actions, opinions, and recommendations are happening all around us, it's not as if we need to say anymore ... Read More >

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a good signal, but they're not a granular signal of what particular thing you're actually expressing a ... Read More >

Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

http://www.youtube.com/watch?v=QNOGRMGDIqs Full Transcript Eric Enge: My name's Eric Enge. I'm the CEO and Founder of Stone Temple Consulting. We're a general purpose internet marketing optimization firm that does pay-per-click, SEO, social media, and various other things to help people increase their sales and traffic from search. I'm here today with Cindy Krum. Cindy, can you give us a little background on yourself? Cindy Krum: I'm the CEO and Founder of MobileMoxie based in Denver, Colorado. ... Read More >

Majestic SEO – Open Site Explorer Shootout!

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There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the best way to do that was to get Rand Fishkin (SEOMoz's CEO) and Dixon Jones (Majestic's Marketing Director) to help me out. Hey - great to offload some of the work, right? So with their help, we built out ... Read More >

Matt Cutts and Eric Talk About What Makes a Quality Site

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Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on "frogs". The first result looks promising, so they click on it, and they get something that looks like this: However, they don't see what they want, and they return to the search results and they click on the second result. Here is what they get: ... Read More >

Why is Search So Complex?

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can't understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard. The infographic below tries to give you some sense of the scale of the problem. Please note that a few ... Read More >

Bing’s Phoenix Update in Detail with Duane Forrester

Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience and the other is enhanced tools and features. The platform was built by SEO's for SEO's and much of the functionality was born from the ... Read More >

Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords are made to be used together. While AdWords helps advertisers measure ads and their performance, Analytics helps you understand what happens to traffic when it ... Read More >