Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in … [Read more...]

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a … [Read more...]

Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

http://www.youtube.com/watch?v=QNOGRMGDIqs Full Transcript Eric Enge: My name's Eric Enge. I'm the CEO and Founder of Stone Temple Consulting. We're a general purpose internet marketing optimization firm that does pay-per-click, SEO, social media, and various other things to help people increase their sales and traffic from search. I'm here today with Cindy Krum. Cindy, can you give us a little … [Read more...]

Majestic SEO – Open Site Explorer Shootout!

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There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the best way to do that was to get Rand Fishkin (SEOMoz's CEO) and Dixon Jones (Majestic's Marketing Director) to … [Read more...]

Matt Cutts and Eric Talk About What Makes a Quality Site

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An interview with Google Distinguished Engineer Matt Cutts, by Eric Enge of Stone Temple Consulting: Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on "frogs". The first result looks promising, so they click on it, and they get something that looks like this: However, they don't see what they want, … [Read more...]

Why is Search So Complex?

Building a search engine is a very complex task. I often find myself trying to justify to people why it is that search engines can't understand their site. They seem fixated on believing that a search engine should understand it if a human can understand it. The short answer is that with an infinite amount of time the search engine could, but the scale of the Internet makes it oh so VERY hard. The … [Read more...]

Bing’s Phoenix Update in Detail with Duane Forrester

Webmaster Tools has been a feature that hasn't seen too much evolution or growth in recent years, until now. In this interview, Bing's Duane Forrester talks about the new features and functionality of the Phoenix update to Bing Webmaster Tools. Key Points The Phoenix update is centered around two major themes. One is user experience and the other is enhanced tools and features. The … [Read more...]