Posts by Mark Traphagen

Mark is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise.

Mark has a wide reputation as an expert on Google+, Google Authorship, and influencer marketing. In addition to his writing for the Stone Temple Blog, Mark writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences.

Mark resides in Durham, North Carolina, where he plays in a Dixieland street band and performs at competitive storytelling events.

Chris Brogan: Quotes for Freaks Who Shall Inherit the Earth

Chris Brogan: What Is a Freak?

Are you a freak? "Why would I want to be a freak?" you might ask.  New York Times bestselling author and sought-after conference speaker Chris Brogan thinks the freaks shall inherit the earth. In fact, he believes that so strongly, he wrote a book about it.  Chris thinks that in our hyper-connected world where almost anyone has … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

The Complete Guide to the Ello Social Network

 Ello is the hot new "ad free and always will be" social network that all the cool kids are clamoring to get on. Although it's been around for a few months, it's existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can … [Read more...]

The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It

Power of the personal in online marketing

"If ya liked it then you shoulda put a ring on it" sings Beyonce. She's saying, if you really want someone, be willing to have your name associated with them. I won't sing to you (believe me, you should be thankful), but I am going to tell you: if your want to be known for something, then you shoulda put your name on it. I'm … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Google Plus Search Power: Personalized Punch for Your Target Market

The Google+Punch in Personalized Search

What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I've collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its … [Read more...]

Can Google Plus Posts Create Duplicate Content Problems?

Can Google Plus Posts Cause Duplicate Content Problems?

Few things human are more fascinating than identical twins. Think about how many creative works, from classical literature to pop culture, are about twins: The Prince & the Pauper, the myth of Castor & Pollux, the 1960s Patty Duke TV Show, The Parent Trap--the list goes on and on. When it comes to content on the web, … [Read more...]