Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a constant push for greater interaction and connection on the web (p. 10) Amerland's latest book is really two books in one. It's both a how-to manual on setting up and ... Read More >
Posts by Mark Traphagen
Mark is Senior Director of Online Marketing for Stone Temple Consulting. He assists the executive team in formulating and implementing all online marketing strategy for the Stone Temple brand, as well as being available as needed to consult with Stone Temple clients in areas of his expertise.
Mark has a wide reputation as an expert on Google+, Google Authorship, and influencer marketing. In addition to his writing for the Stone Temple Blog, Mark writes for a number of top online publications, and is a sought-after speaker for major online marketing conferences.
Mark resides in Durham, North Carolina, where he plays in a Dixieland street band and performs at competitive storytelling events.
On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented them How to evaluate them Why they've replaced the Page +1 count (yes, they have!) How important they are (or aren't!) Understanding Google Plus View Counts What ... Read More >
Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny Sullivan (Founding Editor of Search Engine Land) and Amit Singhal (head of Google's search ranking team) took place at the SMX West conference on 11 March 2014 (as recorded in a "live blog" post by Eric Enge). Possibly. It could. Maybe. Someday. Or ... Read More >
How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? That's the question that Matt Cutts chose to ... Read More >
In the middle of December 2013, Google Authorship mysteriously disappeared for some authors and their content. The following is our investigative report on those disappearances. Find out who made off with (some) Authorship results and why (and maybe how to stage a happy reunion). For several years now Google Distinguished Engineer and anti-spam czar Matt Cutts has delivered the keynote at Pubcon in Las Vegas. It's become a highly-anticipated speech, as Matt seems to save up a lot of juicy revelations ... Read More >