Bing's Stefan Weitz: A Web of Verbs, Not Nouns!

I recently asked Stefan Weitz to sit down with me for an interview and he came back to me with this interesting idea – a discussion on the shift from a web of nouns to a web of verbs. I knew I was in for an interesting ride even before the interview started! The interview itself was no dissapointment. We dig deep into a wide range of topics and Stefan lays out some interesting ideas on how search is going to evolve.

For example, picture a search environment where the search box becomes the gateway to all the web apps out there. Stefan offers up the idea that we will be able to go to a search engine and search on “book a romantic dinner Austin”, and we will get back:

  1. A list of romantic dinner options
  2. Emphasis placed on restaurants our friends have Liked
  3. The ability to book a reservation via an app right then and there

This is just one example of the many things we discuss! You can read the full Stefan Weitz interview transcript here.

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