Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a constant push for greater interaction and connection on the web (p. 10) Amerland's latest book is really two books in one. It's both a how-to manual on setting up and ... Read More >

New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented them How to evaluate them Why they've replaced the Page +1 count (yes, they have!) How important they are (or aren't!) Understanding Google Plus View Counts What ... Read More >

Neal Schaffer: Social Media in 2014 and Beyond

Neal Schaffer on the future of social media

Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most recent Maximize Your Social: A One-Stop Guide to Building a Social Media Strategy for Marketing and Business Success. In the hour-long interview conducted by Stone Temple Consulting ... Read More >

Duane Forrester’s 5 Keys to Improving Search Rankings

Duane Forrester Photo

Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well and Bing," how do you answer that question? Duane Forrester: There's a fairly substantial movement toward being extremely thoughtful about where you put time and money. It's easy to say that, and everyone likes to think that they're behaving that way. When people ask me where to invest their money I really try to look at the bigger picture, and this has caused me to put together this ... Read More >

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I think that we can safely say that Google is turning up the heat. Actions by Google are an outcome of ... Read More >

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny Sullivan (Founding Editor of Search Engine Land) and Amit Singhal (head of Google's search ranking team) took place at the SMX West conference on 11 March 2014 (as recorded in a "live blog" post by Eric Enge). Possibly. It could. Maybe. Someday. Or ... Read More >

How Major League Soccer Nails it In Social Media

March to Soccer Preseason Address

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS' strategy, I caught up with Director of Social Media for MLS, Amanda Vandervort. According to Ms. Vandervort, the key goal of these efforts is to grow the fan base, which means get more people watching games on TV, going to games, consuming ... Read More >

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? That's the question that Matt Cutts chose to ... Read More >

The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?

Why Did Author Images Disappear from Google Search for Some Authors?

In the middle of December 2013, Google Authorship mysteriously disappeared for some authors and their content. The following is our investigative report on those disappearances. Find out who made off with (some) Authorship results and why (and maybe how to stage a happy reunion). For several years now Google Distinguished Engineer and anti-spam czar Matt Cutts has delivered the keynote at Pubcon in Las Vegas. It's become a highly-anticipated speech, as Matt seems to save up a lot of juicy revelations ... Read More >

My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently Bad) With Matt Cutts Publication Date: 7/10/2013 Tweets: 1497 Google Plus: ... Read More >