We are truly grateful to Google for declaring that our site “will soon be the most read site in the SEO world”. What am I smoking you say? Well check it out here:
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Thanks Google!
OK, so more seriously, how did this happen? Clearly it has something to do with the way that Google assembles it’s snippets. The link that comes up for this search points to the home page of our blog.
The user query is “seo temple”. Google cannot find that phrase on the page it has matched up with the query, and there is no meta description tag, so it tries to assemble a snippet from the text it finds on the page. For some reason Google picked the sentence out of our post about Danny Sullivan, Barry Schwartz, and Chris Sherman’s new site, Search Engine Land.
It’s a fascinating demonstration of how snippet assembly works!
[...] What you are seeing is the Meta Description of your business. This is something you can and should control. You want to have a Meta Description for every page-so it accurately conveys your message. If you don’t put in this description-then Google will take a shot at it for you. Sometimes you get lucky. Eric Enge over at Stone Temple blog did not have a Meta Description but when you put in a Google search for “seo temple” the Google snippet comes up with “This will soon be the most read web site in the SEO world.” Pretty cool that Google would put this snippet together. However, you may not be as lucky so if you have not done it-take the time to have a great and compelling Meta Description for every page of your website or blog! [...]