Does Facebook Activity Impact SEO?

Does Facebook Affect Google SEO?

In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let's dig in! Google Visibility into Facebook Likes When you Like a web page it does not show up on your profile. Google has no access to see what you have Liked. This means that Google cannot tell when a respected authority has endorsed something ... Read More >

How Are People Using Facebook? Survey of 325 Users

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How Do People Use Facebook? In this survey we polled 325 users to learn about the ways they are using Facebook. We don't pretend that this represents the entire population, and it certainly does not represent the largest user profiles on Facebook or any business pages. This is intended as a sampling of 325 randomly sampled users to see how much awareness they had of some specific aspects of Facebook. We asked 20 questions, and broke those down into these 7 sections: Baseline information on the ... Read More >

C’Mon Google, Women are Entities Whose Names Might Change!

Womens Profile Other Names Field

Back on November 23rd I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is C'mon Google, this is something you've gotta fix! Note that this change happens to men too! It started with a question from Lisa Heffernan who asked the following question: Any tips for women on changing their names and then disappearing from SEO? I have two ... Read More >

Danny Sullivan Shares What He Has Learned About Hummingbird

Hummingbird is a search engine rewrite

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full video. One part that I want to highlight in this post is the discussion on Hummingbird. Here is a short 4 minute and 10 second video extraction from the full ... Read More >

Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced where I presented results I had from an earlier study we had done that convinced me that links in ... Read More >

Is Search Still the Dominant Way People Use to Answer Questions?

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Have you ever overheard a friend trying to remember that actor’s name from that one movie with the scary bad guy or a co-worker hopelessly wondering how to properly sauté spinach and you just want to say “Google it!” but it almost seems too obvious? While search engines provide instantaneous access to information, sometimes we yearn for a more personal answer from a trusted resource or a friend. In these circumstances one might turn to a social network, blast out an email or even go retro and make a ... Read More >

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

  An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are ... Read More >

Mobile SEO with Google's Pierre Far

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Key Points buy glass online There is a nearly infinite range of device sizes and capabilities. This is adding a great deal to the complexity of publishing a site for the mobile web. Correct annotations communicate a relationship between a desktop page and its smartphone-optimized equivalent. Knowing this relationship allows Google’s algorithms to handle both URLs correctly. The HTTP Vary: User-agent header helps caches to not show a desktop user-agent a cached smartphone page, and vice ... Read More >

The new Newsfeed with Facebook's Jeff Kanter

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Key Points The goal of News Feed is to show people the most interesting and relevant content to them. As part of the News Feed redesign, Facebook made a lot of the stories bigger and brighter so that people could see the content that they really cared about. In addition to having a top news filter, Facebook introduced other customizable filters on the new homepage. Facebook has rolled out the updated News Feed to a small portion of their users to see what they like and don't like about ... Read More >

Going Viral not Required to Succeed – with YouTube's Lane Shackleton

Lane Shackleton

Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big achievement in itself. Organic search is a very strong signal of intent. Viewers can find new, related videos, but this is not as strong of a signal as organic search. The concept behind YouTube's TrueView is giving users a choice but also maximizeing the value for advertisers. Giving users the ability to skip ads acts as an incentive for advertisers to make their ... Read More >