The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

How Many Quarts in a Gallon

Google's Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google's capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part … [Read more...]

Ello: The Complete Guide to the Ad Free Social Network

The Complete Guide to the Ello Social Network

 Ello is the hot new "ad free and always will be" social network that all the cool kids are clamoring to get on. Although it's been around for a few months, it's existence went viral during the final weeks of September 2014.  This post will serve as a frequently-updated guide to the features of Ello and how to use them. You can … [Read more...]

Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]

The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It

Power of the personal in online marketing

"If ya liked it then you shoulda put a ring on it" sings Beyonce. She's saying, if you really want someone, be willing to have your name associated with them. I won't sing to you (believe me, you should be thankful), but I am going to tell you: if your want to be known for something, then you shoulda put your name on it. I'm … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Authorship Adoption Fail – Detailed Stats

One reason why Google Authorship failed: lack of adoption

  On August 28, 2014, Google's John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today's post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google's reasons for canceling the rel=author … [Read more...]