Facebook Post Types: Picking a Winner Isn’t Easy

Which Facebook Post Types Perform Best?

It’s no secret that at StoneTemple we are Google+ enthusiasts. It’s widely known in the Google+ community that image posts are the most effective. And it makes sense; today’s users expect a rich experience when they interact with the web, with quality, eye-catching visuals that convey the tone and message of the content.  For most … [Read more...]

The Power of the Personal: If You Liked It Then You Shoulda Put Your Name on It

Power of the personal in online marketing

"If ya liked it then you shoulda put a ring on it" sings Beyonce. She's saying, if you really want someone, be willing to have your name associated with them. I won't sing to you (believe me, you should be thankful), but I am going to tell you: if your want to be known for something, then you shoulda put your name on it. I'm … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]

Authorship Adoption Fail – Detailed Stats

One reason why Google Authorship failed: lack of adoption

  On August 28, 2014, Google's John Mueller announced the end of the Authorship markup program (also known as rel=author markup). In today's post I will: Show you data on how authorship data was used (or not) by 150 top media sites Outline why we think this contributed to Google's reasons for canceling the rel=author … [Read more...]

How Does Google Determine Content Quality? How Would You? – Episode 8

ADD ALT TXT

Google has always told us they want us to be creating "high quality pages" that give searchers exactly what they were looking for, but what do they mean by "quality"? Today's episode brings you a lively and sometimes intense dialogue among some of the most seasoned veterans in SEO. Eric Enge and guest co-host Mark Traphagen invited … [Read more...]

Google Plus Search Power: Personalized Punch for Your Target Market

The Google+Punch in Personalized Search

What if you could almost guarantee a first page search results to a highly targeted audience? With Google+, you can! I've collected hundreds of examples over the past two years of how Google+ content can show up in search, but the most powerful examples are always in personalized search. Since early 2012 Google has had as its … [Read more...]