Larry Kim: Paid Search: Mastery of Strategy and Execution – Episode 6

Paid Search: Mastery of Strategy and Execution (Podcast Interview)

Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you've ever seen one of his famous conference … [Read more...]

What to Do When Your Website Traffic Drops

hc-seo-brian-thumb

Introducing Episode 1 of our new video series: Hardcore SEO! In this episode Stone Temple Consulting Senior Marketing Consultant Brian Weiss shares how to evaluate a sudden traffic loss on your website. The Hardcore SEO series will bring you insights like this from Stone Temple's team of seasoned SEO veterans. To make sure you never … [Read more...]

Rand Fishkin: Content Marketing: Separating Success From Failure – Episode 5

Rand Fishkin: Content Marketing: Separating Success From Failure (Podcast Interview)

Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today's show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn't, and why content marketing may not be for … [Read more...]

AJ Kohn: Social Media and SEO – The Real Honest to Goodness Scoop – Episode 4

AJ Kohn: Social Media and SEO - The Real Honest to Goodness Scoop (Podcast Interview)

As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called "social signal" to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and social. In this … [Read more...]

How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]

How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to pondering¬†one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow … [Read more...]

Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

Lee Odden on the Future of Marketing: Integrate or Disintegrate (Podcast Interview)

People don't buy in silos and they don't market in them either. That's just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as "Optimize." He sat down with Eric to … [Read more...]