How to Create a Winning Social Media Strategy with Carrie Kerpen of Likeable Media

How to Build a Winning Social Media Strategy with Carrie Kerpen

How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview. A Perfect Marriage of … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial … [Read more...]

Winning at Local Search with Dave Rodecker

How to win in local search (Click to Learn!)

Local Search: What used to be fairly simple has become complicated. On a recent Digital Marketing Excellence Show, Eric Enge interviewed Dave Rodecker, owner of Local Splash. Local Splash is "a business information management and publishing service that provides PR like technology in syndicating rich, structured content to social … [Read more...]

Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a … [Read more...]

New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented … [Read more...]

Neal Schaffer: Social Media in 2014 and Beyond

Neal Schaffer on the future of social media

Recently Neal Schaffer was our guest on our Digital Marketing Excellence Show. Neal has been a Forbes Magazine Top 50 Social Media Influencer for two years running, is an internationally-known keynote speaker on social media strategies, and is the author of several popular social media marketing books, including his most … [Read more...]

5 Keys to Improving Search Rankings with Duane Forrester of Bing

5 Keys to Improving Search Rankings with Bing's Duane Forrester

Bing's Senior Product Manager for Webmaster Outreach Duane Forrester sat down with Stone Temple Consulting CEO Eric Enge to share the order of priorities he recommends to webmasters wanting to improve their search rankings.   Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well … [Read more...]