Link Pruning is the Key to Addressing Penguin

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With today's post I am happy to announce the launch of the Stone Temple Consulting YouTube Channel. And, we are kicking that off with a video interview I did with Bruce Clay on a hot topic - link pruning. As you probably know, Google's recent Penguin update focused on lowering rankings for sites that use questionable link building practices. This is a hot topic! If you have been hit by Penguin, or are worried about future variations of the algorithm, this is a video you can't miss. In ... Read More >

AdWords Expanding Phrase and Exact Matching Technology

AdWords has started releasing a feature that will expand the matching technology for Phrase and Exact Match Types.  Essentially, Phrase and Exact Match Types will begin matching closely related search terms, when Google's technology is able to establish that the search intent is the same.  The opt-out functionality is live today; All Advertisers are auto-opted into this feature as a new Advanced Campaign Setting.  The matching technology will not actually change until mid-May.  Advertisers can begin ... Read More >

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to connect authors and readers who are a fan of their work. The original 3 link method is still ... Read More >

The Future of Search and Social Integration, Interview With Andrew Shuman

Key Points from Interview with Andrew Shuman I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the other key points from the interview: re: search and social integration: "There is also a very interesting scale problem there. As with traditional search, we have to query a massive numbers of servers, but then we ... Read More >

adCenter's Mantra: ROI on Time Spent, Interview With Rathna Sharad

Key Points from Interview with Rathna Sharad The first person I met with during my week at Microsoft in January was Rathna Sharad. This was a great start because she set the tone for all of the interviews I did. In the discussion below you will see key insights into the thinking behind the overall adCenter strategy. Here are some of the other key points from the interview: "The Web UI is good for a couple thousand keywords, maybe even up to ten thousand keywords in an account." "If you have tens of ... Read More >

Author Authority and Social Media with Bing's Paul Yiu

best mac antivirus softwareKey Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of how author authority works: Bing does look at the number of followers you have. They also look at the number of people you follow. If you follow 200 people and 8,000 follow ... Read More >

Power Adwords Tools with Google's Frederick Vallaeys

online essay serviceKey Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, you can still get great gains in overall campaign performance by digging into more detailed reports. Segmentation is the biggest power ... Read More >

Mobile SEO Tips and Tricks with Cindy Krum

Cindy Krum December 5, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Transcript ... Read More >

How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus softwareKey Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's strategy: Become a personal assistant for the searcher, one that knows enough about you to highly customize the search experience (see the discussion about Mission Impossible ... Read More >

News Revenue Optimization Podcast with Dennis Mortensen

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript ... Read More >