How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]

How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to ponderingĀ one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow … [Read more...]

Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

Lee Odden on the Future of Marketing: Integrate or Disintegrate (Podcast Interview)

People don't buy in silos and they don't market in them either. That's just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as "Optimize." He sat down with Eric to … [Read more...]

Jay Baer: Playing with Gasoline – Digital Marketing Excellence Podcast Episode 2

Jay Baer: Playing with Marketing Gasoline (A Podcast Interview)

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing. And now it's a … [Read more...]

AJ Kohn: When Is SEO Not SEO? The #DMEShow Podcast – Episode 1

When Is SEO Not SEO? Podcast interview with AJ Kohn

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the first episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing. And now it's a … [Read more...]

How to Create a Winning Social Media Strategy with Carrie Kerpen of Likeable Media

How to Build a Winning Social Media Strategy with Carrie Kerpen

How do you build a winning social media strategy? Eric Enge interviewed Carrie Kerpen, CEO of Likeable Media, for the Digital Marketing Excellence Show on that topic. Watch the complete video of the interview at the bottom of this post, or watch it on YouTube. The following is our summary of that interview. A Perfect MarriageĀ of … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial … [Read more...]