Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords are made to be used together. While AdWords helps advertisers measure ads and their performance, Analytics helps you understand what happens to traffic when it ... Read More >

News Revenue Optimization Podcast with Dennis Mortensen

Dennis Mortensen November 11, 2011>Your browser does not support inline frames or is currently configured not to display inline frames. Full Podcast Transcript ... Read More >

Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency and recall are basic metrics as always, but we also need to look at new metrics such as sentiment and viral behavior (such as shares and ... Read More >

New Data on the Value of SEO

Presumably anone who reads this blog really does not need to be convinced of the value of SEO, but chances are that all of you have run into situations where you are trying to explain to someone else of the value of SEO. This is often a very challenging activity. New data from a survey by The Info Tech Group provides some great additional tools for when you need to make this argument. For example, a survey of 94 IT companies showed that companies that put high to very high levels of effort into SEO ... Read More >

Latest Interview: Yahoo’s Dennis Mortensen – Comment Here

The interview for this week is with Yahoo!'s Dennis Mortensen. Now that IndexTools has been part of Yahoo! for more than a year, and the product is now called Yahoo! Web Analytics, I thought it would be great to catch up with Dennis again. One of the very cool things that now makes up the current product is integrated demographic data. Yahoo! Web Analytics now integrates data from the rest of the Yahoo! network of web sites, so site owners can get a view into the age, gender, types of interests, and ... Read More >

Latest Interview: Enquisite’s Richard Zwicky – Comment Here

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports and analyze the data. Where the difference comes in is that search analytics are focused specifically on the needs of search marketers, and this specialized focus allows it to go much deeper in ... Read More >

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let's look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let's say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: we are not affiliated with any of these companies or anyone else in that sells tents. I also do not know who tentsforsale.org considers their top competitors, but follow me here for a ... Read More >

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So I contacted Omniture and arranged an interview with Chris. In the discussion we touched on a lot of aspects of the intergration between search marketing, online marketing in ... Read More >

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper, and interview Brett Crosby to learn more about it. Check it out and add your comments to the discussion below. ... Read More >

Highlighting the New Google Analytics Release

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of custom reporting. Both of these are now built into the main interface: I know the image is a little hard to see in detail, but notice the segmentation selector ... Read More >