Latest Interview: Enquisite’s Richard Zwicky – Comment Here

I recently spoke with Richard Zwicky about the Enquisite and the newly emerging field of search analytics. Search analytics is a close cousin to web analytics, but with some key differences. Both use a Javascript tag to collect data about what is taking place on your site, and both use that data to build reports and analyze the … [Read more...]

Using Compete.com to sell SEO

Last week I posted about Selling Your SEO Project and this week I want to expand upon that a little bit. In particular, let's look at how a Compete.com chart can help you in making that sale. Here is our scenario: Let's say we are tentsforsale.org Our top 2 competitors are trailtents.com and eurekatent.com. (Note: we are not … [Read more...]

Latest Interview – Omniture’s Chris Zaharias – Comment Here

This week's interview is with Chris Zaharias of Omniture. Part of the reason I ended up speaking with Chris is because at SES Chicago in December I enjoyed watching Josh James' (Omniture's CEO) keynote speech. His presentation focused on the role that the search marketer needs to play in quarterbacking all aspects of marketing. So … [Read more...]

Latest Interview: Google’s Brett Crosby

The Google Analytics team recently announced a whole series of updates that focused on new enterprise class features. This included some great stuff, such as segmentation, custom reporting, integrated AdSense reporting, motion charts, and a new API that provides access to almost anything inside GA. I decided to dig a little deeper, … [Read more...]

Highlighting the New Google Analytics Release

Google Analytics recently took a huge step forward in the release that they did on October 22nd. I reviewed this with Brett Crosby during an interview recently (that will be published in the near future, but not today). Two of the biggest shortcomings in Google Analytics were the lack of segmentation and the lack of custom … [Read more...]

Latest Interview: Yahoo’s Dennis Mortensen

This week's interview is with Yahoo's Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA. … [Read more...]

What Are You Going To Do Today?

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it. I happen to prefer a slight different phraseology. Will it change what … [Read more...]