Latest Interview: Yahoo’s Dennis Mortensen

This week's interview is with Yahoo's Dennis Mortensen. This is the first time I have a chance to really sit down with him since IndexTools was acquired by Yahoo, of for that matter, since his election to the board of directors of the WAA. ... Read More >

What Are You Going To Do Today?

One thing to keep in mind when digging into your analytics data is whether or not your research has the possibility of causing you to do something. Many pundits like to refer to this as making it actionable. I think this is a pretty good way of expressing it. I happen to prefer a slight different phraseology. Will it change what you are doing today? If you found out that your bounce rate was up by 10%, would you act on that? If your return on ad spend (ROAS) in your PPC campaign drops by 25% will you ... Read More >

Final Report of the 2007 Analytics Shoot Out Now Available!

The 2007 Analytics Shoot Out Final Report is now available. This report is the final report in our study of 7 different analytics packages running across 4 different web sites simultaneously. Here are the sections you will find in this new report: Section 1. An executive summary of the report, findings, and key takeaways. Section 2. Overview of study methodology. Section 3. First party v.s. third party cookie updated analysis. Section 4. Detailed analysis of the traffic data - this has been updated ... Read More >

A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica's Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screen shots and a description for each of the cool things. Here are the headlines: Creating custom dashboards Ad-Hoc Analysis Drag, Drop, and Drill, Drill, Drill Down Correlate Data A/B Analysis mode Integrate Offline Customer Data Examine Individual Click streams Robot/Spider ... Read More >

Comparison of 7 Different Analytics Packages

Stone Temple Consulting is pleased to announce the publication of the 2007 Web Analytics Shootout - Interim Report. A product of many months of effort (we started on this on October or 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some very interesting comparisons of all the packages. We also provide detailed analysis of the results, and offer commentary as to what we think it tells us. One special test we conducted was ... Read More >

Just Exactly What is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered a unique visitor. Whether or not that person is considered a unique visitor the next time they visit a site depends on the time ... Read More >

SEO and Analytics Podcast Series

Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam's Razor blog, one of the most widely read blog in the Web Analytics world. In particular, we focus on Competitive Intelligence tools. Avinash is obviously passionate about analytics in general, and the role that competitive intelligence plays in your analytics strategy, and it shows. In our interview he talks about Hitwise, ComScore, ... Read More >

Interview with Jim Sterne

Jim Sterne is one of the most well known names in the world of Web Analytics. We recently had a chance to interview Jim, and had a great discussion with him. Jim has published several books, including the well known title "Web Metrics". Jim is also President of the Web Analytics Association, and the Emetrics Summit. Jim's passion for analytics emerges immediately and clearly when you begin a discussion of web analytics with him. In our interview he provides a great top down view of the analytics ... Read More >

Dennis Mortensen on Analytics and Click Fraud

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model was one of manually analyzing log file data and manually reporting findings to clients. It's a funny thing, really. Given how far the analytics business has come, not much ... Read More >

Interview with Urchin Founder, Brett Crosby

We recently had the opportunity to talk analytics with Google's Brett Crosby. Brett was one of the founders or Urchin, the company Google acquired, and whose software they rebranded as Google Analytics. Brett emphasized that Google's approach to analytics is to focus on easy deployment and ease of use, with an analytics package that meets the needs of many webmasters. In addition, being part of Google provides Google Analytics with a high level of scalability. This is the first of a series of ... Read More >