A Review of Unica’s Affinium NetInsight Web Analytics

Latest up in our series about web analytics packages is Unica's Affinium NetInsight, with our article: 12 Cool Things You Can Do with NetInsight. And there are lots of cool things you do with it. The article comes with screen shots and a description for each of the cool things. Here are the headlines: Creating custom dashboards Ad-Hoc Analysis Drag, Drop, and Drill, Drill, Drill Down Correlate … [Read more...]

Comparison of 7 Different Analytics Packages

Stone Temple Consulting is pleased to announce the publication of the 2007 Web Analytics Shootout - Interim Report. A product of many months of effort (we started on this on October or 2006), and can now show data from 7 different web analytics packages running side by side across 4 sites. This allows us to do some very interesting comparisons of all the packages. We also provide detailed analysis of the … [Read more...]

Just Exactly What is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to cookie the machine when a user visits it. Once the cookie is set, that machine is considered a unique visitor. Whether or not … [Read more...]

SEO and Analytics Podcast Series

Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam's Razor blog, one of the most widely read blog in the Web Analytics world. In particular, we focus on Competitive Intelligence tools. Avinash is obviously passionate about analytics in general, and the role that competitive intelligence … [Read more...]

Interview with Jim Sterne

Jim Sterne is one of the most well known names in the world of Web Analytics. We recently had a chance to interview Jim, and had a great discussion with him. Jim has published several books, including the well known title "Web Metrics". Jim is also President of the Web Analytics Association, and the Emetrics Summit. Jim's passion for analytics emerges immediately and clearly when you begin a discussion … [Read more...]

Dennis Mortensen on Analytics and Click Fraud

I recently had the pleasure of interviewing Dennis Mortensen of IndexTools. IndexTools is an analytics vendor based in Hungary. We are currently evaluating their tool as part of a study we are doing comparing 6 different analytics packages. Dennis has been heavily involved in the analytics business since 1996. Back then the model was one of manually analyzing log file data and manually reporting … [Read more...]

Interview with Urchin Founder, Brett Crosby

We recently had the opportunity to talk analytics with Google's Brett Crosby. Brett was one of the founders or Urchin, the company Google acquired, and whose software they rebranded as Google Analytics. Brett emphasized that Google's approach to analytics is to focus on easy deployment and ease of use, with an analytics package that meets the needs of many webmasters. In addition, being part of Google … [Read more...]