Just Exactly What is a Unique Visitor?

What's the difference between a unique visitor and a user? This post will outline the basics. Many people make the mistake of equating the two, and there are some substantial differences. First let's look at how a web analytics package measures a visitor. The first step is to … [Read more...]

SEO and Analytics Podcast Series

Today we officially launch our new Podcast series. Our first Podcast is a discussion about competitive intelligence tools with Avinash Kaushik, the publisher of the Occam's Razor blog, one of the most widely read blog in the Web Analytics world. In particular, we focus on … [Read more...]

Interview with Jim Sterne

Jim Sterne is one of the most well known names in the world of Web Analytics. We recently had a chance to interview Jim, and had a great discussion with him. Jim has published several books, including the well known title "Web Metrics". Jim is also President of the Web … [Read more...]