Bid Management Has a Long Way to Go

I have written about Bid Management many times, and am a big fan of what it can do to help scale a PPC campaign. However, a bad bid management system can trap or limit your campaign. Portfolio based bid management is a must. Basically, what this is, is a method for dealing … [Read more...]

Latest Interview: Kevin Lee

Recently I have the chance to speak with Kevin Lee, Co-Founder & Executive Chairman of Did-It. We spoke about the SEM industry in the past year, the future of it, as well as the types of tools to use to get the best results for your campaigns. Please feel free to comment on the … [Read more...]

A Look at Bid Management Look Back

This week's By The Numbers column on Search Engine Watch takes a look at Bid Management Look Back. With the help of Marin Software, I take a look at the issues and the solutions. Check the article out, as it provides a look under the covers of why modern day bid management is … [Read more...]

You Gotta Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we … [Read more...]