Why Private Blog Networks & Microsites Are Dangerous – Here’s Why with Mark & Eric

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In this episode oh Here's Why, Eric and Mark discuss the do's, don'ts, and dangers of Private Blog Networks and Microsites. They walk through how private blog networks are created, for what reasons they get created, and how and why to avoid them. They also discuss micorsites, how they can be considered Private Blog Networks, and how … [Read more...]

Is Facebook Usage Declining?

Facebook - the Thrill is Gone!

In December of 2013, we conducted a survey of 325 users to learn about the ways they were using Facebook. We wanted to see if we would get the same results, so we repeated the survey to see what kind of changes in awareness of various aspects world's largest social network have occurred. We conducted the same survey (with three new … [Read more...]

How Does Google Determine Content Quality? How Would You? – Episode 8

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Google has always told us they want us to be creating "high quality pages" that give searchers exactly what they were looking for, but what do they mean by "quality"? Today's episode brings you a lively and sometimes intense dialogue among some of the most seasoned veterans in SEO. Eric Enge and guest co-host Mark Traphagen invited … [Read more...]

Rae Hoffman: SEO Myths, and the Damage They Cause – Episode 7

SEO Myths, and the Damage They Cause (Podcast Interview)

Not only is Rae Hoffman a super-smart and experienced SEO, she is a straight talker. In today's episode you’ll get to enjoy Rae at her finest. So get ready for a no-holds-barred, roller coaster ride into Rae's trademark rants and raves. All around, the eight SEO myths that Rae covers here, is a fascinating conversation between two of … [Read more...]

Larry Kim: Paid Search: Mastery of Strategy and Execution – Episode 6

Paid Search: Mastery of Strategy and Execution (Podcast Interview)

Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you've ever seen one of his famous conference … [Read more...]

Latest Interview: Aaron Wall

In this week's interview, I sat down with Aaron Wall and spoke about what it takes to get your ideas (and point of view to spread). He knows a thing or two about this, and is the only person I know who has 2 pages listed on the first page of Google results for the search phrase SEO. Check the interview out, and if you have any … [Read more...]

WordPress Automatic Update Rocks!

Back in December I did a blog post about Updating to Wordpress 2.3.1. I noted in that post that I waited a long time to do the update because I knew it would be a somewhat painful process. I probably spent an hour getting the stage set (backing things up including the database), and reading and re-reading the instructions. I then … [Read more...]