Implementing Custom Meta Descriptions in WordPress

Recently, we did a post about Google's snippets stating that out site will soon be the most read site in the SEO World. Not many people can claim that Google says that about their site. As I pointed out in the discussion, this results from the way that Google builds it's snippets. Google first looks to find text on your page that contains the actual user search query, or something quite close to it. If … [Read more...]

Social Media Optimization

Rohit Bhargava of Influential Marketing started an excellent thread of blog posts with his post titled: 5 Rules of Social Media Optimization. In it, he starts us off with a list of rules for engaging the social web community and building traffic in the process. This initial post has since been enhanced by others, resulting in a list of 16 rules so far. The additional contributors include: Jeremiah … [Read more...]

Blog Posting Checklist

So I put up a post earlier today. And I made a stupid mistake. Since I have optimized my blogs to make sure my posts show up under the right tags on Technorati, you would think I would know better. I forgot to put a title on the post. So its get listed in Technorati, but no title shows. Ugh. You could file that one under "stupid blog tricks". So that spawns this brief post. Make sure you have a … [Read more...]

SES Report: Day 2

So the second day of the conference is drawing to a close. I am putting together this quick post to cover some of the basic events of the day before heading up the Googleplex to attend the Google Dance. Today I checked out 3 sessions: Blog & Feed Search SEO News Search SEO Meet the Blog & Feed Search Engines As you can see, I remained focused on social search type stuff, reflecting my current bent. … [Read more...]