Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I … [Read more...]

Dealing with Stolen Content

One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and … [Read more...]

Heading Tags, Keywords & Enticing Content

Should you write for readers or for search engines? Find out at http://stonet.co/ReadersOrSEO

I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on-page tags. My short answer on how to set this balance is to default to users … [Read more...]

Watch for Copyright violations

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape are great for helping you detect these types of problems. You feed the tool with a URL and … [Read more...]

Spreading the Field

Aaron Wall recently wrote a post on Search Engine Land titled How To Get New Web Sites To Rank Quickly. It's a good post with good advice in it, and worth a read. Of course, I did not start this post just to tell you that ... I really like the ideas of going after long tail terms, and less competitive terms. It certainly makes sense when you are thinking about how to enter a competitive market space. … [Read more...]

Content Development for Large Web Sites

This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content is at the heart of any commercially successful web site, even small ones. You need it … [Read more...]

Why You Want to Use Your Blog to Build Trust

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it's a great post. I started to write this post as a comment on SEOmoz, but it just got way too long. If you want to read about this topic, read Rand's post, and then come back to this one. I do think there is a balance between … [Read more...]