Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted in my 6 SEO Predictions Post for 2014 post for Search Engine Watch. I think that we can safely say that Google is turning up the heat. Actions by Google are an outcome of ... Read More >

Dealing with Stolen Content

One of the wonderful things about the web is that most of the world's information is accessible online. Better still, a large portion of the world has access to all of that information. Search engines play a huge role in making it easy to sift through that information and find the stuff you are looking for. Problems arise, however, when people who are less scrupulous decide to publish content and decide that the best way to do that is to steal it. Unfortunately, the web makes stealing of your ... Read More >

Heading Tags, Keywords & Enticing Content

Should you write for readers or for search engines? Find out at

I received a request on Twitter (I am @stonetemple) from @nsandlin for an article on how to balance on page content between enticing content for users and keyword rich content for search engines. It's a great question, and I am going to run with that, but expand it a bit to include my philosophy on how search engines evaluate on-page tags. My short answer on how to set this balance is to default to users first, but as you might expect, there are some subtleties to this! How search engines look at a ... Read More >

Watch for Copyright violations

Protecting your brand on the web involves a lot of different things. One aspect of this is recognizing when others have stolen your content and are republishing in on their site as their own. When they steal your content and reuse it, you have the risk of having duplicate content problems. Tools such as Copyscape are great for helping you detect these types of problems. You feed the tool with a URL and it determines is that page has been scraped and republished elsewhere. But there is another aspect ... Read More >

Spreading the Field

Aaron Wall recently wrote a post on Search Engine Land titled How To Get New Web Sites To Rank Quickly. It's a good post with good advice in it, and worth a read. Of course, I did not start this post just to tell you that ... I really like the ideas of going after long tail terms, and less competitive terms. It certainly makes sense when you are thinking about how to enter a competitive market space. However, let's expand on the concept a bit. Let's assume a couple of things: You want to play to ... Read More >

Content Development for Large Web Sites

This is the second in our series about building multi-million dollar web sites. In the first article we provided a general overview of the major elements of the process. In this article, we are going to take one of the concepts discussed, and expand upon it. Today, we talk about content. Content for Users Good content is at the heart of any commercially successful web site, even small ones. You need it to convince your visitors to do whatever it is you want them to do. Sometimes, this is a long ... Read More >

Why You Want to Use Your Blog to Build Trust

Rand just put up a post about The Vast Ocean Between Shoemoney & SEOmoz and Why You Should Be Able To Trust Blog Links. Other than the fact that he singled me out in it, I think it's a great post. I started to write this post as a comment on SEOmoz, but it just got way too long. If you want to read about this topic, read Rand's post, and then come back to this one. I do think there is a balance between the time you invest in blogging and content development, and making a living. When I look at ... Read More >

7 tips on writing good content for the Search Engines

Brian Clark at Copyblogger recently put up a post about how to write for Google. In his post, Brian quotes the Google guidelines, including the well known: "Always focus on the users and not on search engines when developing your optimization strategy". Brian also promises to offer more on this exact topic within the next year. I will look forward to see what he has to say about it. But in the meantime, being an impatient sort, here are my thoughts: Make sure the person who is writing for you is, or ... Read More >

Building Multi-Million $ Web Sites from Scratch (Part 4 of …)

Content Development Finally we get back to our series on building multi-million dollar web sites from scratch. We will continue to weave in regular postings about the Google Custom Search Engine developments, but we will begin to write about this topic regularly as well. Basically, this series is a high level blueprint about how to pursue high end results. For that reason we need a high end strategy. See below for a list of the prior posts on this topic. This post is going to talk about content ... Read More >

Building Multi-Million $ Web Sites from Scratch (Part 1 of …)

Picking a Market and Content Strategy Most people in SEO have heard the constant stories about how the really good Black Hat SEOs make a million or more dollars per year. They build a site up over time, and while that site's revenue is building, they are already launching additional sites. They have groups of sites in different stages of the traffic / revenue funnel at all times. The sense of the postings I see out there is that this is the only way to make lots of money in SEO. Poppycock (can I use ... Read More >