Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny Sullivan (Founding Editor of Search Engine Land) and Amit Singhal (head of Google's search ranking team) took place at the SMX West conference on 11 March 2014 (as recorded in a "live blog" post by Eric Enge). Possibly. It could. Maybe. Someday. Or ... Read More >

How Major League Soccer Nails it In Social Media

March to Soccer Preseason Address

Major League Soccer (MLS) is active on many social media networks, including Google Plus, Facebook, Twitter, Instagram, Foursquare, and YouTube. That is a lot of territory to cover, but the engagement level in all these networks is high. To learn more about MLS' strategy, I caught up with Director of Social Media for MLS, Amanda Vandervort. According to Ms. Vandervort, the key goal of these efforts is to grow the fan base, which means get more people watching games on TV, going to games, consuming ... Read More >

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? That's the question that Matt Cutts chose to ... Read More >

The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?

Why Did Author Images Disappear from Google Search for Some Authors?

In the middle of December 2013, Google Authorship mysteriously disappeared for some authors and their content. The following is our investigative report on those disappearances. Find out who made off with (some) Authorship results and why (and maybe how to stage a happy reunion). For several years now Google Distinguished Engineer and anti-spam czar Matt Cutts has delivered the keynote at Pubcon in Las Vegas. It's become a highly-anticipated speech, as Matt seems to save up a lot of juicy revelations ... Read More >

My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently Bad) With Matt Cutts Publication Date: 7/10/2013 Tweets: 1497 Google Plus: ... Read More >