Custom Search Business Edition

This past Wednesday my latest "By The Numbers" column went up on Search Engine Watch. This article reviews the Custom Search Business Edition, for those webmasters that need to do a bit more with their Custom Search Engine than the free version allows. One of the nicest things about CSBEs is that you don't need to have any ads presented together with the results. ... Read More >

Dynamically Built Google Custom Search Engines

Google continues to roll out new features in its Custom Search Engines (CSEs). One of the most interesting ones is the implementation of "Linked CSEs". What this feature does is allows applications to be built that can dynamically build a CSE. To whet your appetite for this feature, let me provide you with an example of a dynamic CSE you can build this way. You can read Google's blog posts about this update here and here. Using the Linked CSE architecture you can write a program that extracts the ... Read More >

Improve your Google web search box in 10 minutes or less

This post will give you an idea of how to use Google Custom Search Engines to improve the web search tool you offer on your site. It's really cool, and it's really simple. Follow the five steps list below, and you will have the same web search you already have on your site, except your site's rankings in that search engine will be increased. Using this trick, you can still use Google's web search functionality to pump cash into your AdSense account, but you site shows up higher in the organic results. ... Read More >

Google Custom Search Engines and Core Search

Gary Price put up a post on Wednesday where he speculated that Google's plan to focus on core search were just stories. Gary cites the move into radio ads, the Custom Search Engine announcement, and the YouTube acquisition as being divergent from this plan. Lisa Barone at BruceClay.com speculates further on this topic. Lisa's take is that the plan to increase the focus on core products is still real. Lisa offers the opinion that we should NOT interpret Google's statements about a core search focus as ... Read More >

Can Google Drop You from Your Own Custom Search Engine?

Has your mother created a Google Custom Search Engine yet? Yes, I'm being facetious. But I want to make a point. Custom Search Engines are drop-dead easy to create. According to Google's new Custom Search Blog, "tens of thousands of people have already started contributing". The volume of posts on the Google Co-op Group, which I monitor and contribute to daily (handle = "greyhound") is high and growing. The program looks like it's off to a roaring start. But amid all this success, lies a hidden ... Read More >

Google Custom Search Engines – Who will be the Winners?

One of the more interesting things to consider in light of the Google Custom Search Engine (CSE) announcement is who will be the winners, and who will be the losers. We do view Google as one of the winners, but this post will focus more on the winners and losers among those who implement CSEs. As always, the ability to generate an audience is a key factor in success. So there will be an aspect of the rich getting richer here. Sites with large audiences will be better equipped to develop large ... Read More >

Google Custom Search Engines and Social Media

When Google Co-op was launched in May, I saw this as Google's move into the Social Media space. The announcement on October 24th of it's Custom Search Engine (CSE) initiative continues this trend. As with the other parts of Google Co-op, CSEs are intended to encourage social participation in improving the quality of search. CSEs are designed to provide subject matter experts (SMEs) with the means and the incentive to hand carve improved search engines specific to their area of expertise. The means ... Read More >

Strategic Value of Google Custom Search Engines For Site Owners

The new custom search engine (CSE) program announced by Google offers significant possibilities for web site owners. Implementing a CSE allows site owners to develop a new asset for their business, and provides a new revenue stream for their business as well. Site owners can have a subject matter expert (SME) in their business design rules for their own CSE that provide a superior search experience in their area of expertise. A skilled SME should be able to steadily improve the quality of the search ... Read More >

Strategic Implications of Google’s Custom Search Engines

Google's custom search engine (CSE) announcement has significant implications for the search engine industry and Google. This blog post will discuss some of these, but I am sure we will be learing about it for some time to come. Here are the major implications: Combining Human Editing with Algorithmic Search 1. Google has recognized the inherent limitations in link based ranking systems. CSEs provide a method for incorporating expert human editor input into search results. There is a spark of ... Read More >