Strategic Value of Google Custom Search Engines For Site Owners

The new custom search engine (CSE) program announced by Google offers significant possibilities for web site owners. Implementing a CSE allows site owners to develop a new asset for their business, and provides a new revenue stream for their business as well. Site owners can have a subject matter expert (SME) in their business design rules for their own CSE that provide a superior search experience in … [Read more...]

Strategic Implications of Google’s Custom Search Engines

Google's custom search engine (CSE) announcement has significant implications for the search engine industry and Google. This blog post will discuss some of these, but I am sure we will be learing about it for some time to come. Here are the major implications: Combining Human Editing with Algorithmic Search 1. Google has recognized the inherent limitations in link based ranking systems. CSEs provide a … [Read more...]