Googlebot Detection and Combatting Copyright Violations

We live in a world where it's increasingly common that other sites will copy your good content and re-publish it. This causes concerns that you will be flagged for publishing duplicate content, or that the search engines will not correctly recognize your site as the original author of the content. So what can you do about this … [Read more...]

Keyword Duplication

Mapping site design to target keywords is a fine art. The goal is to create a site architecture that is mapped to providing keyword rich content that is structured to provide quality content for users, and rank well in search engines. One of the key mistakes people make is that they create multiple pages that end up competing for … [Read more...]

The Cost of Duplicate Content

Let's talk about the cost of duplicate content. At first blush, it seems like a relatively minor issue. In principle, a search engine wants to include only one copy of a page in its index. So if you have multiple pages with the same content, the search engine picks only one. This means one copy of your content is ignored. So far … [Read more...]

Affiliate Programs and Duplicate Content

Not too long ago I was working on a site that had a pretty active affiliate program. A very strange thing happened - One of the affiliates unintentionally hijacked the search results of the source site. Let me illustrate what I mean with an example. The site used to come up very highly in Google for a particular term, let's call … [Read more...]