How Many Social Network Users Follow Each Network’s Own Account?

Social media users who follow the network's own account by network

Carter Elkin-Paris, our Content Marketing Manager, got to pondering one night recently. He wondered if it was typical for social media network users to follow the official account of the network they had joined. It certainly seemed like it might be a common behavior. If you had enough interest to join a network, wouldn't it follow that you'd at least want to follow that network's account? So Carter … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial findings. What are +Post ads? Google+ +Post ads are a new type of … [Read more...]

Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a constant push for greater interaction and connection on the web (p. … [Read more...]

New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented them How to evaluate them Why they've replaced the Page +1 count (yes, … [Read more...]