Google Provides Rich Answer Results to 19% of Queries Used in Our Test

Google Rich Answers in Search

In a test of over 850,000 search queries, we found that Google offered some form of rich answer (AKA a knowledge box) 19+% of the time. If you are not familiar with what a "rich answer" is, the following is an example: In short, Google provides a direct answer to your question, rather than requiring you to click through to another … [Read more...]

Where is Digital Marketing Headed in 2015? – Part 1- Here’s Why with Mark & Eric

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In the first episode of this two part edition of Here's Why, Mark asks Eric for his industry predictions for the year 2015. Specifically, Eric reveals his thoughts on the changes that may come in terms of Google and social media. In light of the recent news that Twitter and Google are rebuilding their relationship, 2015 may prove to … [Read more...]

Why Does Twitter Need SEO? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Mark & Eric discuss Twitter and Google’s rocky past. The two companies used to have a tight relationship, but that came apart as times went on. As big a network as Twitter is, it’s not seeing the growth on new users that it would like. One method that they’ve employed to boost their numbers has been … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

How Strong is HTTPS as a Ranking Factor?

Will HTTPS Tip the Scale in Your SEO Campaign?

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that "For now it's only a very lightweight signal", but how small? In today's post, I will share: Data from seoClarity that directly … [Read more...]

Why is Google a Learning Machine? – Here’s Why with Mark & Eric

Here's why Google is a Learning Machine

In this episode of Here's Why, Mark and Eric discuss the Singularity, Google's ever-evolving Artificial Intelligence, the Knowledge Vault, making sure that we keep our robot overlords happy, and much more. For a deeper dive into the world of Google’s Knowledge vault, check out Eric’s article: Knowledge Graph Advances From … [Read more...]

Knowledge Graph Advances From Google

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Query Sequences and the Knowledge Graph Recently we showed that Google is ahead of the competition when it comes to showing answer boxes in search. Google is not one to rest on its laurels, and they continuously work on improving their Knowledge Graph capabilities. In today's post, I will explore a number of the more novel variants … [Read more...]