Going Viral not Required to Succeed – with YouTube's Lane Shackleton

Lane Shackleton

Key Points Virality is not the only measurement of success. Producing consistent videos that garner solid viewership is a big achievement in itself. Organic search is a very strong signal of intent. Viewers can find new, related videos, but this is not as strong of a signal as organic search. The concept behind YouTube's TrueView is giving users a choice but also maximizeing the value for advertisers. Giving users the ability to skip ads acts as an incentive for advertisers to make their ... Read More >

Toolbar PageRank Gone?

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UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: "PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> Enhanced features. You can Turn ON/OFF PageRank by checking/unchecking "Use PageRank to see Google's view of the importance of a page" option." So this means that the current page of instructions on how to enable PageRank in the toolbar is inaccurate. I have asked him when ... Read More >

A Mathematical Model for Assessing Page Quality

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Guest Post by Ashutosh Garg In this article, by page quality we refer to quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm will vary. Instead of going into a specific algorithm, this article will present a framework in which to think about page quality and how one can morph it to fit one's unique situation. Some of the situations ... Read More >

Matt Cutts and Eric Talk About What Makes a Quality Site

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Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on "frogs". The first result looks promising, so they click on it, and they get something that looks like this: However, they don't see what they want, and they return to the search results and they click on the second result. Here is what they get: ... Read More >

Using Google Analytics to Increase AdWords ROI With Google’s Justin Cutroni

Are you using Google AdWords and Google Analytics to their full potential? In this interview, Google Analytics Advocate Justin Cutroni discusses how to make the most of Analytics and AdWords integration, from the most basic set up techniques to advanced reporting features that you may not have been aware of. Key Points Analytics and AdWords are made to be used together. While AdWords helps advertisers measure ads and their performance, Analytics helps you understand what happens to traffic when it ... Read More >

Personalization In Google Search Results With Bruce Clay

Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: http://www.youtube.com/watch?v=6pTNP5cOb2k Key Points Web history has existed for 5 years, and Google uses this information to tailor search results ... Read More >

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to connect authors and readers who are a fan of their work. The original 3 link method is still ... Read More >

Power Adwords Tools with Google's Frederick Vallaeys

online essay serviceKey Points from Interview with Frederick Vallaeys ValueTrack is the AdWords feature that allows advertisers to tag their URLs with parameters. The resulting URL can then be used within the advertiser's own tracking systems. Too many advertisers settle for global level reporting and do not look further. Even if your top level metrics are OK, you can still get great gains in overall campaign performance by digging into more detailed reports. Segmentation is the biggest power ... Read More >

How Google Does Personalization with Jack Menzel

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Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context includes factors such as language, location, and time of year. (Jack:) "A lot of people assume ... Read More >

Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is evolving and the technological approaches that are driving it. The types of things that are detailed ... Read More >