HTTPS Now a Google Ranking Factor: Some Questions Answered

Google Makes HTTPS a Ranking Factor: How to Make That Work for Your Site

It isn't often that Google tells us something that will directly affect site rankings. If they do, it's often because they want to modify our behavior in a certain direction. We saw this tactic  from Google when they first began talking about web performance a few years back, and later announced that site speed is in fact a ranking … [Read more...]

What to Do When Your Website Traffic Drops

hc-seo-brian-thumb

Introducing Episode 1 of our new video series: Hardcore SEO! In this episode Stone Temple Consulting Senior Marketing Consultant Brian Weiss shares how to evaluate a sudden traffic loss on your website. The Hardcore SEO series will bring you insights like this from Stone Temple's team of seasoned SEO veterans. To make sure you never … [Read more...]

How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial … [Read more...]

Winning at Local Search with Dave Rodecker

How to win in local search (Click to Learn!)

Local Search: What used to be fairly simple has become complicated. On a recent Digital Marketing Excellence Show, Eric Enge interviewed Dave Rodecker, owner of Local Splash. Local Splash is "a business information management and publishing service that provides PR like technology in syndicating rich, structured content to social … [Read more...]

Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a … [Read more...]

New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented … [Read more...]