How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage … [Read more...]

Will Google Plus +Post ads be Effective for Average Brands?

Google Plus +Post ads Tested & Evaluated

Testing Google+ +Post ads in the Wild Two weeks ago Google+ finally moved its +Post ads product out of beta and made it available to any Google+ brand page with at least 1000 followers. Stone Temple Consulting immediately launched a series of test ads to see how +Post ads would perform for us. This article will present our initial … [Read more...]

Winning at Local Search with Dave Rodecker

How to win in local search (Click to Learn!)

Local Search: What used to be fairly simple has become complicated. On a recent Digital Marketing Excellence Show, Eric Enge interviewed Dave Rodecker, owner of Local Splash. Local Splash is "a business information management and publishing service that provides PR like technology in syndicating rich, structured content to social … [Read more...]

Google+ Hangouts for Business by David Amerland: A Review

We are hardwired to connect with those we trust - David Amerland

Google+ Hangouts is a disruptive technology. As David Amerland says in his new book, Google+ Hangouts for Business: How to use Google+ Hangouts to Improve Brand Impact, Build Business and Communicate in Real-Time, only Google could have done it. We are hardwired to connect with those we trust, and and this hardwiring has led to a … [Read more...]

New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented … [Read more...]

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

UPDATED 20 May 2014: See the "Matt Cutts: Author Rank Comes Into Play" section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. … [Read more...]

Does Google Use Facebook & Twitter as Ranking Signals? Matt Cutts Answers

Does Google Use Facebook & Twitter as Ranking Signals? Matt Cutts Answers!

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me, the answers to those questions were the buried headlines in a Google Webmaster Help video by Matt Cutts. Scroll below the video … [Read more...]