New Google Plus Views Count: Important Metric or Vanity of Vanities?

Google Plus View Counts: Useful Metric or Vanity of Vanities?

On March 31, 2014 Google+ added a new visible metric to profiles and pages: view counts. View counts now appear on the cover images of pages and profiles, next to the follower count (if the person or page has made that count visible). In this post you'll learn: What view counts are and what generates them Why Google+ implemented … [Read more...]

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

UPDATED 20 May 2014: See the "Matt Cutts: Author Rank Comes Into Play" section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. … [Read more...]

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below … [Read more...]

The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?

Why Did Author Images Disappear from Google Search for Some Authors?

UPDATE 28 July 2014: As of about a month ago, Google has removed all author photos from non-personalized search. Qualified content can still get an author byline in the search results. For more on this see my Moz article. ***Original Post*** In the middle of December 2013, Google Authorship mysteriously disappeared for some authors … [Read more...]

C’Mon Google, Women are Entities Whose Names Might Change!

Womens Profile Other Names Field

Back on November 23rd I put up a post asking people for their best holistic SEO tips, and this led to a very interesting side discussion about the online fate of women who change their names when they get married. My basic reaction to all this is C'mon Google, this is something you've gotta fix! Note that this change happens to men … [Read more...]

Danny Sullivan Shares What He Has Learned About Hummingbird

Hummingbird is a search engine rewrite

Some of the discussions in this Hangout on Air event were just priceless. It took place at 4 PM ET yesterday, and Danny shares some fantastic stuff on Hummingbird, social signals in search, and more. The following link will take you to my post on Google Plus about the event, and this contains the full video. One part that I want … [Read more...]

Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the … [Read more...]