How Panda Reshapes the Ranking Factors Picture

Much attention has been paid to the recent Google algorithm change that Danny Sullivan called the Farmer Update and that Google in a Wired article referred to as Panda. A lot of focus has been paid to the types of sites impacted, and the nature of the signals that Google has available to it to use. There are plenty of articles on both of these topics (one of the best ones is this one by Vanessa Fox. In … [Read more...]

Interview with ex-Googler Adam Lewis

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The "see search terms" feature in AdWords. Negative Matching AdWords filters Conversion … [Read more...]

Google’s Carter Maslan on Local Search

Today I am publishing the transcript of my recent interview with Carter Maslan. This post summarizes some of the main points of the discussion. We spoke quite a bit about the new service area business tool from Google. Some of the major points made by Carter about this were: Many businesses don't want to have their address listed in local search results. For example, a plumber who works out of his … [Read more...]

Interview with Google’s Frederick Vallaeys

A couple of weeks back I interviewed Frederick Vallaeys, who is a Senior Product Specialist for Google AdWords. We covered a wide range of topics, with a review of some recent product announcements, and also some tips and tricks. In this post, I will summarize the main points of the interview, but do read the full interview if you want the details. Universal Search for AdWords: The AdWords team is … [Read more...]

29 Tidbits from my Interview of Matt Cutts

It is always a pleasure when I get a chance to sit down with Matt Cutts. Google's Webspam chief is always willing to share what he can for the benefit of webmasters and publishers. In this interview we focused on discussing crawling and indexation in detail. Starting with this interview, I have also decided to provide the interview series with a bit of a new look. I am going to continue to publish the … [Read more...]

Will Google make page speed a ranking factor?

Google is obsessed with speed. A tremendous amount of corporate energy is being put into initiatives to speed up the web. Google's Let's make the web faster web page asks the question "What would be possible if browsing the web was as fast as turning the pages of a magazine?". This clues us in to their goal - instant response. To see Google engineers talk about this, check out the 3 1/2 minute video on … [Read more...]

Josh Cohen Interview: Comment Here

In this interview with Josh Cohen of Google News, we go into a lot of detail on the inner workings of Google News. Perhaps the most interesting bit of information was confirmation that Google uses click data as a ranking factor for Google News. If the Google News team is using it, it seems likely that the web team is using it as well. This is something that has been long suspected, but I am not sure I … [Read more...]

Less is More

One of the fascinating trends of the 21st century (more or less) is the fact that "less is more". This saying has been around for a long time, but this decade has brought it to new heights. In our industry there are two stunning examples. One of the best examples is Google: A quick spot check shows that Google currently has a market cap of $163 Billion. As we all know, a lot … [Read more...]

Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it launched the dominant search engine of our generation. However, it also launched a generation of spammers. The reason is that people … [Read more...]

Latest Interview: YouTube PMs – Comment Here

One of my recent interviews was with Tracy Chan and Matthew Liu of YouTube. Some of the areas discussed include: YouTube Insight's Popularity feature YouTube Insight's Discovery functionality YouTube Insight's Demographics tool The ability to export data from YouTube Insight How Promoted Videos can help you launch a video Other tactics for driving video views YouTube video optimization basics All in … [Read more...]