Google Ad Extensions with Mona Elesseily

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click … [Read more...]

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. … [Read more...]

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension … [Read more...]

Interview with ex-Googler Adam Lewis

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for … [Read more...]