New Clarity on Reconsideration Requests from Tiffany Oberoi

Key Interview Points I am going to keep the key points summary short in today's interview. Tiffany's responses bring new clarity to the reconsideration request process. Here is what Matt Cutts Tweeted about the interview: Read on and enjoy! Interview Transcript Eric Enge: Thanks for taking the time to address our questions! Tiffany Oberoi: Sure! I know that reconsideration … [Read more...]

Google Ad Extensions with Mona Elesseily

Key Interview Points As you can see from her bio, Mona has a great deal of expertise in pay per click marketing. We decided to chat about the various types of Ad Extensions for Google AdWords. What makes these interesting is that they can drive a significant increase in click through rates for you ads. Here are some of the important points that we discussed: (Mona) "All the extension products increase … [Read more...]

A Holistic Look at Panda with Vanessa Fox

Key Interview Points I really enjoy speaking with Vanessa about search because of her perspective about how to do things. As readers of mine know, I am a fan of the trite old way of doing it - producing a great web site, making it search friendly, and then promoting it well. Vanessa is truly an industry leader in promoting this type of thinking. This is a great interview for you to read if you want to get … [Read more...]

Jim Sterne on Social Media Metrics

adobe photoshop software download Key Points Jim provides great perspective on how we should think about Social Media Analytics. The major takeaways from this discussion are: Social behavior is intrinsic to the web. Today it might be Facebook and Twitter, and tomorrow it might be something else. What matters is that the power to communicate exists. Reach, frequency and recall are basic metrics as … [Read more...]

Stephan Spencer on E-Commerce and SEO

Stephan is co-author of "The Art of SEO" published by O‚ÄôReilly. He founded the SEO firm Netconcepts, acquired by Covario in 2010. He is the inventor of the SEO technology platform GravityStream. Stephan is a contributor to Practical Ecommerce, MarketingProfs, Multichannel Merchant, and SearchEngineLand, and a sought-after speaker for the DMA, AMA, Shop.org, Internet Retailer, SMX, SES, … [Read more...]

Linda Bustos on E-Commerce and SEO

Linda is the Director of Ecommerce Research at Elastic Path, author of the Get Elastic Ecommerce Blog, and conversion consultant to some of the Net's largest companies. Find her on Twitter @Roxyyo and @Getelastic, or on Etsy. Interview Transcript Eric Enge: Welcome Linda, can you provide some background on yourself to start? Linda Bustos: Sure. I work for Elastic Path and am Director of Ecommerce Research. … [Read more...]