Interview with ex-Googler Adam Lewis

Today I am releasing an interview that I did with ex-Googler Adam Lewis. Adam worked in a variety of roles within Google, including as an optimization specialist on the AdWords team. Suffice it to say, he knows his stuff! The interview covered a wide range of opportunities for advertisers, including: The "see search terms" feature in AdWords. Negative Matching AdWords filters Conversion Optimizer Mobile ads Local Business ads Doubleclick Ad Planner Google Insights for search Google's recently ... Read More >

Optimizing Anchor Text and Titles

Jakob Nielsen recently put up a nice article about link text, titled ... Read More >

Free Keyword Tool from Wordtracker

Wordtracker is now offering a free keyword tool. The tool provides data on 100 keywords related to your query. Here is a quick look at the interface: And here is the output of a sample query: It's actually some great initial data, available at no cost. This should serve as a great promotional tool for Wordtracker, and help lots of people who are not ready yet to take the next step into heavier duty keyword analysis. Here are STC, we have a paid account for Wordtracker because we like the ... Read More >

Building Multi-Million $ Web Sites from Scratch (Part 3 of …)

Site Hierarchy and Keyword Selection This is the third post in a series about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on site hierarchy and keyword selection. However, the parts that will be different in today's discussion from others you may have seen, is that we are going to talk about how to do this on a relatively massive scale. If you recall the categories we talked about in the first article, they included deep topics, such as ... Read More >

The Highest Paying AdSense Keywords

The folks at Xendant did an excellent analysis of the best Adsense keywords. Their post/article makes one simple point. It's not just about the cost per click, but its about the cost per click times the number of clicks you can expect. They present two tables: one that sorts keywords by highest CPC, and the other is sorted by CPC * number of expected clicks. Boy do these two tables tell a different story. Of course, there are other things to consider. Many people have been aware for a long time ... Read More >

Keywords in the URL

From time to time you see discussions in various forums about keywords in a URL, and whether or not this is a good idea. Like some many things in the SEO world, the answer is simple: It depends. To cite an example: is not a case where keywords in the URL will help you from an SEO perspective. All that hyphenating in the domain name is a real flag. You can see the search engine engineers eyes glaze over as you recite your way through your hyphens when you tell ... Read More >