I decided to dig in and try to get an answer to that question. It then occurred to me that the best way to do that was to get Rand Fishkin (SEOMoz’s CEO) and Dixon Jones (Majestic’s Marketing Director) to help me out. Hey – great to offload some of the work, right?
So with their help, we built out a plan for what Dixon started to call “Pistols at Dawn with Rand”. In spite of the name, the whole experience was fascinating because of the tremendous mutual respect Rand and Dixon have for each other. There may have been pistols involved, but they were not doing much bodily harm given that they were not loaded. Honestly, it was a privilege to work with the two of them for that, and many other reasons.