Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came¬†down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]

Is Link Building Dead?

SEOs have been Hunters for links

Are We Hunters or Are We Farmers? This past week had two major events of note. These included Google's banning of MyBlogGuest and assessing a manual penalty on Portent, Inc. The penalty on Portent now appears to be lifted. What are we to make of all this? Is Google seriously turning up the heat? This is something that I predicted … [Read more...]

My Top Posts for 2013

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2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts … [Read more...]

Majestic SEO – Open Site Explorer Shootout!

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There are a number of tools available in the market today that provide backlink data for websites. The two most well-known ones are Open Site Explorer (OSE) and Majestic SEO. But which is better? I decided to dig in and try to get an answer to that question. It then occurred to me that the best way to do that was to get … [Read more...]

Link Pruning is the Key to Addressing Penguin

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With today's post I am happy to announce the launch of the Stone Temple Consulting YouTube Channel. And, we are kicking that off with a video interview I did with Bruce Clay on a hot topic - link pruning. As you probably know, Google's recent Penguin update focused on lowering rankings for sites that use questionable link … [Read more...]

Interview with Wordtracker’s Ken McGaffin

Back in June Wordtracker announced their new tool: Link Builder. Not long after that I interviewed Ken McGaffin to learn more about the tool, and their partnership with Majestic SEO. You can see a full transcript of the interview with Ken McGaffin here. There are a few things that I find particularly interesting with Link Builder … [Read more...]

Briefing by Majestic SEO

My latest briefing of companies in the link building tools business was with Dixon Jones of Majestic SEO. In the near future I will publish a briefing about Wordtracker Link Builder. One of the things that distinguishes Majestic SEO is that they have a huge data set - more than 1 Trillion links are cataloged by them. They have also … [Read more...]