Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool like Compete or Alexa to show a comparison of your competitor's web traffic and yours. This is very powerful, especially if your competitors are eating your lunch online. Your project will bring in new ... Read More >

The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and trust. One of the first ways publishers got exposed to the issue of trust was when people started noticing the Google "Sandbox". This was a phenomenon related to new sites, and how long it took before ... Read More >

Offline Relationships and Link Building

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential in your space. Another related tactic is consider contacting the publisher of an authoritative site and offer them a free seminar/webinar, with you as the speaker. Call it ... Read More >

Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to contact that site and get a link to yours You visit the page to see if you can figure out who might be responsible for deciding who the link to Of course, it is only a small percentage of the time that such pages identify the person ... Read More >

Latest Interview: Alex Chudnovsky

I recently did an interview with Alex Chudnovsky of Majestic SEO. After my recent interview with Rand Fishkin about Linkscape Alex contacted me to discuss his backlinking tool. Majestic SEO offers a competing tool to Linkscape, and therefore it made for an interesting discussion. It looks like this market is heating up! ... Read More >

Cost Per Link Is A Bad Metric

Talk about bad metrics, cost per link is one of the worst. Let’s talk about why, but first, I am going to outline how it comes up. Typically what happens is that an SEO is performing work on behalf of a client, or the company they work for. They are diligently adding the links. Then the person managinf the SEO does a calculation, looking at the money spent on the SEO, and the number of links acquired. For example, if you have an in house SEO getting paid $8000 per month, and they obtained 40 links ... Read More >

Latest Interview: Rand Fishkin

This week I am releasing the my recent interview with Rand Fishkin. In this interview we discuss Linkscape, the new link building intelligence tool from SEOmoz. The discussion includes a detailed look at how it was put together, SEOmoz's policies rgarding the tool, and how SEOs should use it. Once you have read the interview, come back here and comment if you want to discuss it. ... Read More >

Detecting Link Spam

If you have an interest in researching spam by other sites, and quantifying it, there are a few things you can do. One of these is to dump out a spreadsheet of all a site's backlinks using a tool like Linkscape or Link Diagnosis. Then you can analyze the links. This can be a painful process, but here are a couple of tips on how to speed the process up significantly. 1. Sort by anchor text: This is easy to do, and if the site you are buying is purchasing links, you will surely see an un-natural ... Read More >

Latest Interviews: Bill Tancer, Debra Mastaler, David Szetela

Want an inside look at how a competitive intelligence tool can help you improve your search and web site performance? This is exactly what we cover in my interview with Bill Tancer. We cover this and more in our discussion of his hit book Click. Check it out (the interview and the book). I also have two recent podcasts I have done. One of these is a great discussion on with Debra Mastaler on link building for e-commerce sites, a difficult task if there ever was one. The other was with David Szetela ... Read More >

Link Algorithm Changes

Long ago and far away, I wrote a post about the Problems with Anchor Text as a Ranking Signal (well OK, it was about a year ago). In that post I wrote: The weighting of anchor text is one of the biggest factors that drives the paid links business. When you pay somebody for a link, you naturally expect that you will be able to control the anchor text. So here the search engines truly hurt their own cause. Want to put a dent in the paid links industry? Reduce the importance of anchor text. In recent ... Read More >