Distribute Your Link Sources

Imagine you want to establish yourself as a true leader in your market space. However, the market space has been around for a few years, and there are other sites that have already established themselves as leaders. A natural thing to do is to backlink those leaders (i.e. use a tools such as LinkScape to get a map of who links to your competitor). The next thing that people often do is to start … [Read more...]

Trust and Link Building

One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the day. Another big thing in my mind these days is that the number of factors, and the importance of each factor, involved in … [Read more...]

Profile Your Own Links

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let's look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR of 4. This is a sure sign of a site that has a lot of low quality links. Note that I did not say "bad" links, but there are very few … [Read more...]

Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to do this is to use a tool like Compete or Alexa to show a comparison of your competitor's web traffic and yours. This is very … [Read more...]

The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and trust. One of the first ways publishers got exposed to the issue of trust was when people started … [Read more...]

Offline Relationships and Link Building

There are scores of online marketing techniques that are effective in building relationships that can lead to links to your site, but there is no reason to stop there. Do the major influencers in your space speak at conferences? Then go to it, and introduce yourself. This can include not only bloggers, but other people influential in your space. Another related tactic is consider contacting the … [Read more...]

Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to contact that site and get a link to yours You visit the page to see if you can figure out who might be responsible for deciding who the … [Read more...]