Distribute Your Link Sources

Imagine you want to establish yourself as a true leader in your market space. However, the market space has been around for a few years, and there are other sites that have already established themselves as leaders. A natural thing to do is to backlink those leaders (i.e. use a … [Read more...]

Trust and Link Building

One of the things that is evolving in my philosophy of SEO is how I look at the role of trust. Trust was not something that was important during AltaVista's hey day, when keyword density was king, or even during the early days of Google when PageRank in its purest form ruled the … [Read more...]

Profile Your Own Links

One of the first things we do when we take on a new client is analyze their link profile. You should always do this in the very beginning of an SEO effort. Let's look at a few situations in a bit more detail: A site has 10 thousand links and has a Google Toolbar PR of 4. … [Read more...]

Selling Your SEO Project

One of the most important things to do is to keep it simple when you are trying to get them to understand how SEO helps their business. Here are the most important things you need to sell them on: Organic search engine traffic can bring in new customers. One effective way to … [Read more...]

The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new … [Read more...]

Link Building Research Tip

One of the things that is critical in doing link building work is developing tricks for finding the right contact info. Here is the scenario: You have backlinked your competitor You have identified the high value pages that link to them You now need to figure out how to … [Read more...]