Link Juice is a Finite Resource

Link Juice, which I shall use to refer to the combined weighting of link relevance, importance, and anchor text is a finite resource. A given web site has a finite amount of this asset, and then must decide how to allocate it. To refine this statement a little bit, you can think of a site as having internal link juice (from its own pages) and external link juice (from editorial links from other web sites). With your internal link juice, you tell the search engines which pages on the site are the most ... Read More >

Risk Management: Transitioning Away From Paid Links

It's well known that we do not buy links when we do link building for our clients. However, there are many times when we take on a client that has been buying links for some time, and they want to transition away from buying links. So should they stop cold turkey? We usually advise that they don't stop cold turkey. Google has an interesting problem. They don't really want to ban a site for buying links, unless the site is really egregious about it. This leaves them in the position of discounting the ... Read More >

Digging Deeper for Contact Info

Eric Ward put a post up on Search Engine Land called: The Link Building Kiss of Death. In this post Eric talks about the types of email addresses which are just poor ones to use when emailing someone with information about your site (a request of a link). Some of the examples provided by Eric include: info@ webmaster@ help@ contact@ I agree fully with Eric, who is a world class link builder, but would like to share an additional tip about how to find the contact information you are looking for. ... Read More >

Using SEO to Generate Assets

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk averse. But that is not the only thing that happens. You begin thinking about who the leaders are in your space, and how you can become one of them. Of course, your goal maybe to become THE leader, but if you are just starting out, becoming one of the leaders is a ... Read More >

Latest Interview: Izea’s Ted Murphy

This week's interview is with Izea's Ted Murphy. Ted has been a successful entrepreneur sincew 1994, and is most notably known for founding Izea, the company which spawned PayPerPost. Ted and I discuss PayPerPost, and his latest venture, SocialSpark. If you would like to comment on it, please do so below. ... Read More >

Latest Interview: Matt Cutts

During my recent trip to SMX Advanced, I sat down with Google's Matt Cutts to discuss link building. In the discussion, we covered a wide variety of white hat link building techniques. What makes this interesting is the insight is provides on what Matt considers to be White Hat. Check it out, and then comment below if you want to discuss it. ... Read More >

Latest Interview: Bob Massa

Our latest interview is with Bob Massa. What's interesting about this one is that Bob has been involved in SEO and online marketing since 1997. That makes him a certified old timer, and it's worth seeing what he things about the was search has changed and his ideas on link building. ... Read More >

Google’s Continuing War on Paid Links

Aaron Wall put up a post about a new Google filter that causes people with high ranking terms to be bumped down to position #6. There is also a thread at Webmaster World about this phenomenon. This is still reasonably speculative in nature, but there are a lot of people who have seen this. Aaron offers some really interesting speculation about why this may be occurring. The most interesting theory was the notion that it was an anchor text problem. Here is what Aaron had to say: I think this issue is ... Read More >

More on the Topic of Paid Links

Here is a great post from SEO Blackhat titled Don’t Buy Links - Buy the Whole Site. It offers some good and practical advice about paid links. Here is a great summary quote from the post: Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a single owner or decision maker. This confirms what I have been saying for a long time - that getting paid links from authoritative sites that will pass you PageRank (i.e. ... Read More >

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output of a poll on the topic of Buying Links at the Digital Point Forums. Here is the data from the Digital Point Poll: No - I never bought links and never will (27) - 39.71% No ... Read More >