Risk Management: Transitioning Away From Paid Links

It's well known that we do not buy links when we do link building for our clients. However, there are many times when we take on a client that has been buying links for some time, and they want to transition away from buying links. So should they stop cold turkey? We usually advise that they don't stop cold turkey. Google has an interesting problem. They don't really want to ban a site for buying … [Read more...]

Digging Deeper for Contact Info

Eric Ward put a post up on Search Engine Land called: The Link Building Kiss of Death. In this post Eric talks about the types of email addresses which are just poor ones to use when emailing someone with information about your site (a request of a link). Some of the examples provided by Eric include: info@ webmaster@ help@ contact@ I agree fully with Eric, who is a world class link builder, but would … [Read more...]

Using SEO to Generate Assets

For me, SEO is about asset creation. Whenever we work with a client site, we treat it like an asset. In short, the site is never treated as an item that we could potentially throw away. Once you start thinking this way, you become risk averse. But that is not the only thing that happens. You begin thinking about who the leaders are in your space, and how you can become one of them. Of course, your … [Read more...]

Latest Interview: Matt Cutts

During my recent trip to SMX Advanced, I sat down with Google's Matt Cutts to discuss link building. In the discussion, we covered a wide variety of white hat link building techniques. What makes this interesting is the insight is provides on what Matt considers to be White Hat. Check it out, and then comment below if you want to discuss it. … [Read more...]

Latest Interview: Bob Massa

Our latest interview is with Bob Massa. What's interesting about this one is that Bob has been involved in SEO and online marketing since 1997. That makes him a certified old timer, and it's worth seeing what he things about the was search has changed and his ideas on link building. … [Read more...]

Google’s Continuing War on Paid Links

Aaron Wall put up a post about a new Google filter that causes people with high ranking terms to be bumped down to position #6. There is also a thread at Webmaster World about this phenomenon. This is still reasonably speculative in nature, but there are a lot of people who have seen this. Aaron offers some really interesting speculation about why this may be occurring. The most interesting theory was the … [Read more...]