More on the Topic of Paid Links

Here is a great post from SEO Blackhat titled Don’t Buy Links - Buy the Whole Site. It offers some good and practical advice about paid links. Here is a great summary quote from the post: Generally, the sites you can still buy links from that can pass link juice (help you site rank in the SERPs) will be small to medium sites with a … [Read more...]

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output … [Read more...]

7 Points About Paid Links v.s. Editorial Links

What's the difference between "paid links" and "editorial links"? This is a critical thing to understand when you are trying to put together your link building strategy. This post will lay it out in clear terms that reflect my understanding after numerous dialogues with Google luminaries on the topic. A "paid link" is a link where … [Read more...]

3 Surprises in the Google PageRank Update

Now this is beginning to look like a complete update. Previously on Search Engine Watch I reported that many new pages that had been added shortly after the last update had not been updated. Now those pages are beginning to show PageRank. Clearly this is a general update. The big news remains the apparent punishment in PageRank … [Read more...]

Problems with Anchor Text as a Ranking Signal

Periodically you see articles that talk about what the most important are for search engine ranking. One of the really good ones is the SEOmoz Search Engine Ranking Factors survey. Nearly every such article identifies anchor text used in links to your page as a major ranking factor. For example, only one factor got a higher score … [Read more...]

Some Clarity on Paid Links

Hoo boy, with that title, this better be good ... The paid links discussion raged hot and heavy at Search Engine Strategies San Jose last week. Whenever the debate comes up again, there is a lot of confusion and misinformation that gets put out there. Keeping in mind (here is the ritual disclaimer) that while I do not work for … [Read more...]

Two Golden Rules of Blogging

Our blog is now more than 1 year old. In fact, our first post took place on August 5th, 2006, just before last year's SES San Jose. This post represents the 181st post on the blog. So to commemorate the anniversary of the blog, I thought I'd share a few metrics on how it's worked out for us, and then the why of it all. First, the … [Read more...]