Identifying Poor Quality Sites

WebmasterWorld has a nice thread going about 25 signals of crappy sites. Fribble starts the thread with the notion that we spend a lot of time looking for signals of quality. But it's also useful to look at the inverse. It's a pretty good list, and forum members chip in a few other good ideas. Being aware of these signals can be useful when you are evaluating the merits of web sites for partnering with them. If a site has too may of these negative signals, it may not be worth the trouble to pursue ... Read More >

Why Wikipedia links are still valuable

As we have all heard, Wikipedia has placed "nofollow" tags on their outbound links. This was greeted with a fair amount of dismay by the SEO and Webmaster world at large, as well it should have been. But it turns out that Wikipedia links still have great value. Why? Because other people go to Wikipedia pages and then link to the sites that Wikipedia links to. In a non-scientific examination of some of the sites we work with, we have seen Wikipedia links result in a significant number of additional ... Read More >

The 4 Best Things in the new Link Capabilities from Google

The SEO world has been abuzz with the announcement of "accurate" link information from Google. This is, in fact, really good news for webmasters. If you care about building traffic to your site, you care about links. And having the tools to find out when you have new links is very good news indeed. It just makes our job easier. There are a few things worth commenting on, with regard to this new tool: The link counts are less than those shown on Yahoo's Site Explorer. A quick check today shows ... Read More >

High Quality Relevant Links and the Trust Box

I have seen two great posts about link building in the past few days. One of these is by Jim Boykin on the limitations of link bait, and the other is by Eric Ward at the Search Engine Land blog about the "Circle of Trust". Jim focuses on the importance of getting high quality links from relevant authority sites. Doing this takes more than sending out a link request email. It involves what my generation used to call "business development". You build relationships first, and the links come later. You ... Read More >

Basic Tip for Getting High Value Links

Here is a nice post from Jennifer Laycock about Link Building as Relationship Building. Jennifer uses a personal experience as an example. The example features a woman who contacted her and built a relationship before asking for anything. This is right on the money. Here is a simple summary of the process: Focus on high value links Build a relationship first Let the link flow from the relationship Basically, this is about focusing on the relationships that mean the most to your business, and ... Read More >

Stats About Blogs and Link Development

Blogs make for a great promotional tool. You have probably heard it many times. But does it really work? I think we can answer that question with a resounding yes! This post will provide you with some basic stats, showing the results achieved by SEOmoz in the last year, and our very own blog here at Stone Temple Consulting since it's launch in mid-August. Here are the stats reported recently by Rand at SEOmoz: Year Inbound links 2005 10,000 2006 326.000 What does this get them? Among other ... Read More >

Weighing in on Link Buying (again!)

The debate continues to rage on about link buying. Rand posted yesterday that he disagrees with Danny and Google, and Jim Boykin adds his comments early this morning. Clearly there is a lot of confusion over this. So here we go again ... in this post, I will try to put forth what I believe the Google position is. Note that I am not a Google representative, so this is simply my interpretation of what I have heard. Google wants to value a link for it's editorial value. This is the essential point in ... Read More >

Google’s Stance on Reciprocal Links

Search Engine Watch put up a post about Google saying No to Reciprocal Linking. In this post, Chris Boggs does a good review of the statement by Google in their Webmaster blog, and discusses the nature of the ambiguity in Google's policy, and suggests that Google clarify their stance. My bet is that there is no clarification coming. The inherent problem in providing too much detail in what Google does, is that it makes the job of spammers easier. By making it more difficult to determine what Google's ... Read More >

Rand Fishkin’s 7 tips for Link Bait Success

The following is a summary of Rand Fishkin's list of 7 steps for Success in Link baiting. For those of you don't know, Rand is the President of SEOmoz, one of the most successful link baiting companies in the business. So without further ado, here is a short rendition of the 7 steps to link bait success (aka "Link Baiting according to Rand"): Find and know the link bait portals. In order of link generating power, as determined by SEOmoz's research, here is the ... Read More >

MSN Punishing Reciprocal Links

A fresh report from Barry Schwartz reveals that Microsoft is now actively banning sites for engaging in link exchanges with non-relevant sites. Fascinating. As Barry also indicates, Google simply discounts these links, making them a waste of your time and effort. In addition, we learned during the BigDaddy update, that Google also punishes sites for whom a large portion of their links come from link exchanges. What Yahoo does is less clear. But in any event, the message is clear. Don't waste your ... Read More >