Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to ... Read More >

Google’s Carter Maslan on Local Search

Today I am publishing the transcript of my recent interview with Carter Maslan. This post summarizes some of the main points of the discussion. We spoke quite a bit about the new service area business tool from Google. Some of the major points made by Carter about this were: Many businesses don't want to have their address listed in local search results. For example, a plumber who works out of his home, but always goes to the customer to provide his services. Carter also noted that service area ... Read More >

11 Notes from my Interview with Pankaj Mathur

Just over a year ago I did an interview with Pankaj Mathur, the VP of Sales for InfoGroup. I enjoyed the initial interview tremendously, so I really looked forward to the opportunity to do it again. As with the first interview, our conversation focused almost entirely on the local search data problem. What makes it hard, and some of the solutions that InfoGroup has in place to deal with it. If you are interested in understanding the complexities of extracting and presenting accurate local data, then ... Read More >

Chris Silver Smith Interview: Comment Here

It seems like forever since I last posted an interview. Take this one as a heads up that I do intend to reinvigorate the interview series over the next month or two. They are too much fun to do, and very useful in digging up information on search. Today I am publishing an interview with Chris Silver Smith of KeyRelevance. It is a great discussion on the ins and outs of local search. A former SuperPages.com employee, Chris has an insider's knowledge of how this all works. Don't miss it! ... Read More >

Latest Interview: Yahoo’s Frazier Miller and Shailesh Bhat

This week's interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google's Carter Maslan and Microsoft's Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out! ... Read More >

Latest Interview: Microsoft’s Ziya Genceren

This week's interview is with Microsoft's Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out! ... Read More >

Latest Interview: Google’s Carter Maslan

Recently I got to speak with Google's Carter Maslan about Local Search. The discussion should help people interesting in Local Search to more effectively put together their strategy. There is also a little bit of myth busting in this read, as not all of my questions were answered quite the way people might expect. Feel free to use the space below to comment on the interview. ... Read More >