Winning at Local Search with Dave Rodecker

How to win in local search (Click to Learn!)

Local Search: What used to be fairly simple has become complicated. On a recent Digital Marketing Excellence Show,¬†Eric Enge interviewed Dave Rodecker, owner of Local Splash. Local Splash is "a business information management and publishing service that provides PR like technology in syndicating rich, structured content to social … [Read more...]

Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is … [Read more...]

Google’s Carter Maslan on Local Search

Today I am publishing the transcript of my recent interview with Carter Maslan. This post summarizes some of the main points of the discussion. We spoke quite a bit about the new service area business tool from Google. Some of the major points made by Carter about this were: Many businesses don't want to have their address … [Read more...]

11 Notes from my Interview with Pankaj Mathur

Just over a year ago I did an interview with Pankaj Mathur, the VP of Sales for InfoGroup. I enjoyed the initial interview tremendously, so I really looked forward to the opportunity to do it again. As with the first interview, our conversation focused almost entirely on the local search data problem. What makes it hard, and some … [Read more...]

Chris Silver Smith Interview: Comment Here

It seems like forever since I last posted an interview. Take this one as a heads up that I do intend to reinvigorate the interview series over the next month or two. They are too much fun to do, and very useful in digging up information on search. Today I am publishing an interview with Chris Silver Smith of KeyRelevance. It is a … [Read more...]

Latest Interview: Yahoo’s Frazier Miller and Shailesh Bhat

This week's interview is with Frazier Miller and Shailesh Bhat of Yahoo. This is the third in our series of interviews focused on Local search. The first two were with Google's Carter Maslan and Microsoft's Ziya Genceren. The discussion is heavily focused on Yahoo local search. Check it out! … [Read more...]

Latest Interview: Microsoft’s Ziya Genceren

This week's interview is with Microsoft's Ziya Genceren. Ziya is Group Product Manager for local search at Microsoft. We go into depth into the best ways to work with Microsoft local search. Check it out! … [Read more...]