Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny Sullivan (Founding Editor of Search Engine Land) and Amit Singhal (head of Google's search ranking team) took place at the SMX West conference on 11 March 2014 (as recorded in a "live blog" post by Eric Enge). Possibly. It could. Maybe. Someday. Or ... Read More >

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and Twitter Signals Part of the Google Ranking Algorithms? That's the question that Matt Cutts chose to ... Read More >

Direct Measurement of Google Plus Impact on Search Rankings

Travel New England Baseline High Ranking Terms

Many of you know that I have been working for a long time on a study to attempt to directly measure the impact of Google+ Shares on Google's search rankings. This study has attempted to measure "causation", not "correlation" - i.e. to see if we could prove some impact on rankings from Google+ shares. This article presents the results of that work. This edition of the study was launched at SMX Advanced where I presented results I had from an earlier study we had done that convinced me that links in ... Read More >

Link Building Is Not Illegal (or Inherently Bad) with Matt Cutts

Matt Cutts: Link Building Is NOT Illegal!

  An interview with Matt Cutts, Google Distinguished Engineer, and head of the Google Webspam Team. Jump below the image to begin! Eric Enge: There are people who think link building is illegal now. Is link building illegal? Matt Cutts: No, link building is not illegal. Eric Enge: Really? Matt Cutts: It’s funny because there are some types of link building that are illegal, but it’s very clear-cut: hacking blogs, that sort of thing is illegal. Eric Enge: Of course, people are ... Read More >

Matt Cutts and Eric Talk About What Makes a Quality Site

frog-site-1

Eric Enge: I would like to review an example scenario with you. I often use this in my presentations on SEO. The scenario is one where a user searches on "frogs". The first result looks promising, so they click on it, and they get something that looks like this: However, they don't see what they want, and they return to the search results and they click on the second result. Here is what they get: ... Read More >

29 Tidbits from my Interview of Matt Cutts

It is always a pleasure when I get a chance to sit down with Matt Cutts. Google's Webspam chief is always willing to share what he can for the benefit of webmasters and publishers. In this interview we focused on discussing crawling and indexation in detail. Starting with this interview, I have also decided to provide the interview series with a bit of a new look. I am going to continue to publish the full transcript of interviews in the STC Articles Feed and on the articles page on our site, but I am ... Read More >

Latest Interview: Matt Cutts

During my recent trip to SMX Advanced, I sat down with Google's Matt Cutts to discuss link building. In the discussion, we covered a wide variety of white hat link building techniques. What makes this interesting is the insight is provides on what Matt considers to be White Hat. Check it out, and then comment below if you want to discuss it. ... Read More >

Discussion with Matt Cutts

During my recent trip out to California I had the opportunity to site down and speak with Google's head of the Webspam team, Matt Cutts. It was enjoyable to chat with Matt, and you can see a transcript of the Matt Cutts interview here. The major topics we covered were: Google's tracking of Javascript encoded or redirected links NoFollow, NoIndex, and Robots.txt Hidden text Signals that Google can use to rate site quality, other than links Check out the interview, and if you would like to comment ... Read More >

Using NoFollow to Manage PageRank flow.

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt's exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to ... Read More >

Matt Cutts and Tim Mayer – tidbits from SMX

While I was out at SMX Advanced, I sat through the penalty box summit. As always, Tim Mayer and Matt Cutts had a few interesting things to say. Tim Mayer started by noting that Yahoo! remains committed to search. Evidently, there was a rumor floating around in the industry that Yahoo! was going to reduce their investment in search. I had not hear the rumor myself, but it's not true. Also of interest was that Yahoo! has now added to Site Explorer a way to disclaim and inbound link. I think this is ... Read More >