Duane Forrester’s 5 Keys to Improving Search Rankings

Duane Forrester Photo

Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well and Bing," how do you answer that question? Duane Forrester: There's a fairly substantial movement toward being extremely thoughtful about where you put time and money. It's easy to say that, and everyone likes to think that they're behaving that way. When people ask me where to invest their money I really try to look at the bigger picture, and this has caused me to put together this ... Read More >

Graph Search & Social Search With Bing's Stefan Weitz

social-search-hawaii

Key Points Initially when Bing launched social search, they wanted to carve out a distinct space for the social results. Later on it became clear that these worlds were blending together and it made less and less sense to keep them in a separate space. Bing is now indexing 30 times more data from Facebook than they had previously. On average, people will see about 5 times more results than before. While Bing is doing a much better job of harnessing user’s relevant friend information, they are ... Read More >

Stefan Weitz on Quora Integration and Social Data Sets

quora-bing-integration

http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in decision-making. Actions, opinions, and recommendations are happening all around us, it's not as if we need to say anymore ... Read More >

Stefan Weitz Discusses the True Value of Social Signals

http://www.youtube.com/watch?v=QqGvkEGk_oA Key Points From The Interview Bing's goal is to make social signals more valuable by presenting them in a way that actually augments the search experience. Previously, most social information was trapped in people's heads. Now, they are publicly expressing this information in a way that machines are able to read it and make use of it. Likes are a good signal, but they're not a granular signal of what particular thing you're actually expressing a ... Read More >

The Future of Search and Social Integration, Interview With Andrew Shuman

The future of search and social integration.

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points from the interview: Re: search and social integration: "There is also a very interesting scale problem there. As with traditional search, we have to query a massive numbers ... Read More >

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score History: adCenter now allows you to monitor the Quality Score of a keyword over time. One reason this is important is that the most common question that the adCenter team gets is: ... Read More >

adCenter Quality Score Defined, with Bing's Ping Jen

ad-center-ui

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the Submit URL feature of Bing Webmaster Tools. Then they will test it, and if the click interaction data is ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >

Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. Consider the process you go through when you get directions to some place you have not been to ... Read More >