How Bing Uses CTR in Ranking, and more with Duane Forrester

Key Interview Points Let me start you with the big ones up front. This interview had two startling parts to it. These were: The huge weight placed by Bing on user interaction with the search results as a ranking factor. This was amazing stuff. Basically, Bing is willing to test any page by indexing it. In fact you can pretty much directly inject any URL you want into their search results using the … [Read more...]

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this … [Read more...]

Eric Interviews Microsoft’s Mikko Ollila

When I had the chance to interview Mikko Ollila, senior product manager for Local Search at Bing, I was excited. Bing has done some nice things with their local search experience, and I wanted to learn a bit more about it. Our discussion quickly shifted into a review of how Silverlight enables immersive experiences. The affect is really cool and worth a closer look, if you have not already looked at it. … [Read more...]

Latest Interview: Microsoft’s Dr. Scott Prevost – Comment Here

This week I am publishing a recent interview with Microsoft's Dr. Scott Prevost. Scott is the principal development manager in the Powerset group at Microsoft. I used this discussion to get some insight into what Powerset is about, and how Microsoft intends to use it as a part of their core search technology in the future. Powerset focuses on natural language search, which is a concept that certainly has … [Read more...]

Latest Interview: Angus Norton of Microsoft

This week I am publishing a recent interview with Microsoft's Angus Norton. We start by exploring the recent Silk Road initiative announced by Microsoft at Pubcon 2008. After that, we spend some time speaking about Microsoft's initiatives in search moving forward, and their plans to improve their market share in the future. Check it out! … [Read more...]

Latest Interview: Microsoft’s Nathan Buggia

Our interview this week is with Microsoft's Nathan Buggia, the Lead Product Manager of the Live Search Webmaster Center. We go into the Live Search Webmaster Tools in depth. It's a great product, and provides a lot of useful diagnostics. As Nate points out early on, these diagnostics should be helpful in understanding how all search engines view your site, not just Live Search. Check it out! … [Read more...]

Microsoft Blocking Ads Targeted at Hispanics?

I received an interesting tip from the folks at QuieroLatino.com, a Latin dating site. According to this post on their site Microsoft AdCenter won't accept Spanish ads or ads that go to pages with Spanish on them. To clarify this a bit further, the issue appears to be with running these types of campaigns in the US itself. Here is the gist of Microsoft's communication with the site owners: The reason … [Read more...]