Author Authority and Social Media with Bing’s Paul Yiu

best mac antivirus software Key Points from Interview with Paul Yiu Tons of discussion in here about how social media can impact search results. While the author authority discussion is near the end I am going to highlight it first here (Twitter was the specific social network discussed), because there is a LOT of confirmation of … [Read more...]

How Bing Is Rethinking The Way We Search: Part 1 w/ Stefan Weitz

what s the best antivirus software Key Points from Interview with Stefan Weitz In this interview Stefan outlines the key areas where Bing sees itself diverging from Google. The discussion provides a clear and direct look at the way Bing plans to build its market share over time. There are three major components to Bing's … [Read more...]

Cool New Quality Score Metrics from AdCenter

Creating a Historic Quality Score Report

adobe creative suite 6Briefing with Ping Jen Ping Jen and I connected for a call last week and reviewed some of the current developments with Microsoft adCenter. Today's post will review the main items we talked about and what they mean for adCenter advertisers. New Quality Score Data Provided 1. Historic Quality Score … [Read more...]

adCenter Quality Score Defined, with Bing’s Ping Jen

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