Toolbar PageRank Gone?

toolbar-pagerank-enable

UPDATE: I communicated with Matt Cutts about this post, and here is a portion of what he said in response: "PageRank option for IE toolbar is available under Toolbar Options (click on wrench icon on right) -> Privacy -> Enhanced features. You can Turn ON/OFF PageRank by checking/unchecking "Use PageRank to see Google's view of the importance of a page" option." So this means that the current page of instructions on how to enable PageRank in the toolbar is inaccurate. I have asked him when ... Read More >

The Disproportionate Value of Deep Links

The impact of a few deep links appears be greater than what you might first expect. In today's post I am going to explore why that may be the case, and how to leverage it. First let me go into my theory on the matter. For this example, let's assume we have a high PR home page (PR7, 8 or 9). Let's say it has 3 layers of content, consisting of an upper layer (categories), a 2nd layer (sub-categories) and a 3rd layer (detailed content). If we apply the traditional PageRank algorithm, even the 2nd layer ... Read More >

Is Google Going to Expand its Punishments of Paid Links?

Search Engine Roundtable put up a post yesterday asking Are SEOs Still Buying Links?. Based on this post, I thought I would update my thoughts on whether or not SEOs will continue to purchase paid links. First though, let's start with some poll data from Barry at Search Engine Roundtable. The post starts by presenting the output of a poll on the topic of Buying Links at the Digital Point Forums. Here is the data from the Digital Point Poll: No - I never bought links and never will (27) - 39.71% No ... Read More >

Using NoFollow to Manage PageRank flow.

Recently, in a conversation that Matt Cutts had with Rand Fishkin, Matt confirmed that Google does not see the use of NoFollow on your web sites as a spam tactic. Here are Matt's exact words: The nofollow attribute is just a mechanism that gives webmasters the ability to modify PageRank flow at link-level granularity. Plenty of other mechanisms would also work (e.g. a link through a page that is robot.txt'ed out), but nofollow on individual links is simpler for some folks to use. There's no stigma to ... Read More >

Page Rank, and Query Specific Page Rank

Page Rank gets a bad rap sometimes. It's easy to understand why. People got obsessed with Page Rank a few years back, and for a long time, people would not let go of the notion that Page Rank was the only thing you needed to worry about in SEO. For that reason, many really smart SEOs started to downplay it greatly, and to suggest that Page Rank is meaningless. But that's over doing it. Page Rank is still very, very important, and I still use it. Page Rank still provides the best way of measuring the ... Read More >

Page Rank Update Underway

Matt Cutts has confirmed that there is a Google Page Rank update underway. In addition, data returned by site:, link:, and info: commands are being updated as well. As always, please bear in mind that Page Rank has very little influence on rankings. It's most inportant impact is that it determines the crawl depth and frequency of crawls for your site. Of course, these are still pretty important things. A better way to think about ranking is in terms of "Search Query Specific Page Rank". In other ... Read More >

List of PR9 and PR10 sites

Looking for a list of high page rank sites? Here is a site that lists Page Rank 10 and Page Rank 9 sites. The list is not comprehensive, but it represents a great starting place for those of you who want to research the highest page rank sites to get links from. As always, please keep in mind that relevance is king. But authority matters too, and it's likely that a link from any site on this list will be seen as quite authoritative. Also, double check the Page Rank values that you see for yourself. ... Read More >

Does Page Rank Matter?

Matt Cutts did another update on Page Rank recently. This started the usual fire storm of questions related to Page Rank, and blog posts by others. One excellent post on the topic was made by Jim Boykin. Jim makes the point that Page Rank has minimal direct impact in rankings. There are two things that Page Rank influences directly: Crawl Order - Google crawls the web in top down Page Rank order. Crawl Depth - Google allocates more "crawl budget" to higher Page Rank sites. So Matt and Jim are ... Read More >