How Does Google Determine Content Quality? How Would You? – Episode 8

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Google has always told us they want us to be creating "high quality pages" that give searchers exactly what they were looking for, but what do they mean by "quality"? Today's episode brings you a lively and sometimes intense dialogue among some of the most seasoned veterans in SEO. Eric Enge and guest co-host Mark Traphagen invited … [Read more...]

Rae Hoffman: SEO Myths, and the Damage They Cause – Episode 7

SEO Myths, and the Damage They Cause (Podcast Interview)

Not only is Rae Hoffman a super-smart and experienced SEO, she is a straight talker. In today's episode you’ll get to enjoy Rae at her finest. So get ready for a no-holds-barred, roller coaster ride into Rae's trademark rants and raves. All around, the eight SEO myths that Rae covers here, is a fascinating conversation between two of … [Read more...]

Larry Kim: Paid Search: Mastery of Strategy and Execution – Episode 6

Paid Search: Mastery of Strategy and Execution (Podcast Interview)

Paid search advertising is complex and tricky. So, leave your SEO skills at the door because this is a whole new ballgame. Larry Kim of Wordstream is one of the foremost experts in the world of pay-per-click. Nothing he does for his clients is by guesswork; he is extremely data driven. If you've ever seen one of his famous conference … [Read more...]

Rand Fishkin: Content Marketing: Separating Success From Failure – Episode 5

Rand Fishkin: Content Marketing: Separating Success From Failure (Podcast Interview)

Few people in the online marketing world have become as well-known and respected as Rand Fishkin, founder of Moz. In today's show host Eric Enge and guest co-host Mark Traphagen get Rand to share from his vast experience in content marketing. Rand talks about what works, what doesn't, and why content marketing may not be for … [Read more...]

AJ Kohn: Social Media and SEO – The Real Honest to Goodness Scoop – Episode 4

AJ Kohn: Social Media and SEO - The Real Honest to Goodness Scoop (Podcast Interview)

As the popularity of the social web has grown, many people assume that search engines like Google are making use of a so-called "social signal" to influence their search rankings. But is that actually the case? Our guest AJ Kohn is one of the most trusted and respected observers of the interaction of search and social. In this … [Read more...]

Lee Odden: Integrate or Disintegrate: The Future of Marketing – Digital Marketing Excellence Podcast Episode 3

Lee Odden on the Future of Marketing: Integrate or Disintegrate (Podcast Interview)

People don't buy in silos and they don't market in them either. That's just one of the dozens of bits of marketing wisdom Lee Odden will share in this episode. Lee is a consultant to many of the best-known brands, a sought after worldwide conference speaker, and author of top selling books such as "Optimize." He sat down with Eric to … [Read more...]

Jay Baer: Playing with Gasoline – Digital Marketing Excellence Podcast Episode 2

Jay Baer: Playing with Marketing Gasoline (A Podcast Interview)

The Digital Marketing Excellence Show is now a podcast! Click Here to listen to the second episode! The original DMEShow, now over 30 episodes in, is a weekly live Google+ Hangout On Air show where Stone Temple Consulting CEO Eric Enge interviews the top thought leaders and ground breakers in digital marketing. And now it's a … [Read more...]