Microsoft Blocking Ads Targeted at Hispanics?

I received an interesting tip from the folks at QuieroLatino.com, a Latin dating site. According to this post on their site Microsoft AdCenter won't accept Spanish ads or ads that go to pages with Spanish on them. To clarify this a bit further, the issue appears to be with running these types of campaigns in the US itself. Here is the gist of Microsoft's communication with the site owners: The reason … [Read more...]

You Gotta Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC … [Read more...]

Building Multi-Million $ Web Sites from Scratch (Part 2 of …)

Using PPC to Enhance your Organic Traffic Strategy This is the second in a series of stories about building multi-million dollar web sites using a White Hat SEO approach. Today, we are going to focus on the concept of using PPC campaigns to help your launch succeed. As the thrust of this series is to develop sites whose value is based on organic traffic, this article is not specifically about PPC … [Read more...]

New Site Promotion: PPC or SEO First?

SEO or SEM First?Whenever we start up with a new client, one of the first questions that often comes up is whether or not we should focus on Search Engine Marketing (SEM) or Search Engine Optimization first. Lisa Barone discusses this point in her recent post about What Comes First: PPC or SEO?. As part of her post, she reviews a Wilson Web article written by iPlenus Solutions' Director of Web Design Paul … [Read more...]