How Does Google Index Tweets?

How Many Tweets Does Google Have Indexed?

In this study we explored the way that Google indexes tweets. The reason we embarked on this was to determine the likelihood that Google might use signals from Twitter for ranking purposes, but we found lots of other interesting information in the process. Spoiler alert: Google does not index a particularly significant percentage of tweets at all [Tweet This!] The tweets it indexes are highly biased to … [Read more...]

Duane Forrester’s 5 Keys to Improving Search Rankings

Duane Forrester Photo

Eric Enge: When a publisher comes to you and says, "What should I do to improve my SEO in rank well and Bing," how do you answer that question? Duane Forrester: There's a fairly substantial movement toward being extremely thoughtful about where you put time and money. It's easy to say that, and everyone likes to think that they're behaving that way. When people ask me where to invest their money I really … [Read more...]

Quo Vadis Author Rank? The Present and Future of Author Authority in Search

You keep saying AuthorRank but I do not think you know what it means

UPDATED 20 May 2014: See the "Matt Cutts: Author Rank Comes Into Play" section below for a new statement from a Google representative. *   *   *   *   * Danny Sullivan: You say you are not using anything like an AuthorRank now. Why not use "AuthorRank" in the future? Would it not add value? Amit Singhal: Possibly it could. (Laughter, but Amit says no more about it). That exchange between Danny … [Read more...]

Google’s Matt Cutts: Understanding Social Identity on the Web is Hard

We will use no ranking factor before its time

How far along is Google from using social media identities as ranking factors? Can Google use engagement and follower metrics from Twitter and Facebook to evaluate the authority of an individual? To me these were the "buried headlines" in a Google Webmaster Help video by Matt Cutts released today. Here's the video. Scroll below the video embed to get my commentary and thoughts. Are Facebook and … [Read more...]

The Great Google Authorship Kidnapping: What Happened to Your Author Photo in Search?

Why Did Author Images Disappear from Google Search for Some Authors?

UPDATE 28 July 2014: As of about a month ago, Google has removed all author photos from non-personalized search. Qualified content can still get an author byline in the search results. For more on this see my Moz article. ***Original Post*** In the middle of December 2013, Google Authorship mysteriously disappeared for some authors and their content. The following is our investigative report on those … [Read more...]

My Top Posts for 2013

small-synergy-we-are-looking-for

2013 was a big year for the industry, as well as for Stone Temple Consulting, and me personally. So much happening so fast, and it looks like the pace will only accelerate going forward. With this post, I want to take a moment and review the top posts (based on total social media "events"), that I put out in 2013. Each of these posts received at least 1,000: 1. Link Building is Not Illegal (or Inherently … [Read more...]

Does Facebook Activity Impact SEO?

Does Facebook Affect Google SEO?

In today's post we are going to review the data we (Stone Temple) have assembled on the potential for Facebook actity to impact Google rankings. This is a follow up to the prior study we did to evaluate if Google uses Google+ Shares as a ranking factor. Let's dig in! Google Visibility into Facebook Likes When you Like a web page it does not show up on your profile. Google has no access to see what you … [Read more...]