Why are People Afraid to Link Build? – Here’s Why with Mark & Eric

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In this episode of Here's Why, Eric and Mark discuss the history of Link Building. A lot of people are afraid to do link building anymore, especially after Matt Cutts and Co. came¬†down on it pretty hard as a marketing strategy. However, link building is more about brand building these days. When done correctly it is still a viable … [Read more...]

Google’s Gary Illyes Discusses Mobile as a Ranking Factor

Mobile Friendly Sites Get a Rankings Boost

Google's Gary Illyes recently was gracious enough to answer questions about the new "Mobile Friendly" ranking factor, as well as other SEO related topics. Eric Enge, Question 1: This Search Engine Land article provides a lot of information on what it takes to earn "mobile friendly" status with Google. The article lists these 4 … [Read more...]

How Strong is HTTPS as a Ranking Factor?

Will HTTPS Tip the Scale in Your SEO Campaign?

On August 7th, 2014, Google announced that it was going to provide a rankings boost to sites setup with SSL over those that were not (HTTPS vs. HTTP). The above linked post makes it clear that "For now it's only a very lightweight signal", but how small? In today's post, I will share: Data from seoClarity that directly … [Read more...]

Knowledge Graph Advances From Google

Stephen Colbert's Height

Query Sequences and the Knowledge Graph Recently we showed that Google is ahead of the competition when it comes to showing answer boxes in search. Google is not one to rest on its laurels, and they continuously work on improving their Knowledge Graph capabilities. In today's post, I will explore a number of the more novel variants … [Read more...]

Voice App Answers Study: Google vs Siri vs Cortana (Infographic)

Voice Apps Question Answering Test Results

Which voice search app - Google, Siri, or Windows Cortana - is best at directly answering questions? We wanted to find out, so we prepared a set of over 3000 questions that could potentially generate a simple answer and asked them to all three apps. For complete test methodology and results, see our article The Great Knowledge Box … [Read more...]

The Great Knowledge Box Showdown: Google Now vs. Siri vs. Cortana

How Many Quarts in a Gallon

Google's Knowledge Graph has been the center of much attention lately. We have been hearing a lot about another concept called the Knowledge Vault as well. But just how extensive is Google's capability? And what about Siri and Bing/Cortana? How do they stack up? To find out, we loaded the Google App onto an iPhone (Google Now is part … [Read more...]

Google Author Authority in Search Gets Personal

Google AuthorAuthority GetsMore Personal

With the recent announcement by Google that they were bringing their three-year Google Authorship program to an end, many have been proclaiming two assumptions on social media and in blogs and blog comments: that this means both the death of author authority in search for Google and is another coffin nail in the Google+ … [Read more...]