A Mathematical Model for Assessing Page Quality

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Guest Post by Ashutosh Garg In this article, by page quality we refer to quality of a page with respect to a search query and a user who issued the query. Page quality is a broad concept and depending upon the actual context in which one plans to use quality score, the actual algorithm will vary. Instead of going into a specific algorithm, this article will present a framework in which to think about … [Read more...]

Stefan Weitz on Quora Integration and Social Data Sets

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http://www.youtube.com/watch?v=hhHLTmSHPW8 Key Points Quora is one of the latest networks that Bing has socially integrated into search. Quora helps to disambiguate and make sense of some of the different facets of certain search terms. The goal of using Quora (and other social integrations Bing is doing) is to replicate the very human characteristic of involving others in … [Read more...]

Mobile SEO, Which is Better: Same URL or Mobile Subdomain?

http://www.youtube.com/watch?v=QNOGRMGDIqs Full Transcript Eric Enge: My name's Eric Enge. I'm the CEO and Founder of Stone Temple Consulting. We're a general purpose internet marketing optimization firm that does pay-per-click, SEO, social media, and various other things to help people increase their sales and traffic from search. I'm here today with Cindy Krum. Cindy, can you give us a little … [Read more...]

Personalization In Google Search Results With Bruce Clay

Today’s post is focused on a hot topic in search: Personalization. Personalization is Google’s attempt to personalize search results based on a variety of individual factors, including web history, social connections, and much more. In the following video, Eric interviews Bruce Clay of Bruce Clay, Inc. gives his thoughts on Google and personalization: http://www.youtube.com/watch?v=6pTNP5cOb2k Key … [Read more...]

Rel=Author Defined with Google's Sagar Kamdar

Key Points from Interview with Sagar Kamdar This interview transcript is from the March 13th, 2012 conversation I had with Sagar Kamdar, who heads up the authorship program at Google. This provided some simple, straightforward clarity on how it works, and some of the various scenarios for implementation. Here are some of the key points from the interview: Google sees the authorship program as a way to … [Read more...]

The Future of Search and Social Integration, Interview With Andrew Shuman

The future of search and social integration.

An Interview with Andrew Shuman of Bing Key Points from This Interview I had a fascinating chat with Andrew Shuman about the adCenter UI and the integration of search and social media. He provided a lot of great insights on what some of the opportunities are, and some of the challenges as well. Here are some of the key points from the interview: Re: search and social integration: "There is also a … [Read more...]

How Google Does Personalization with Jack Menzel

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Key Points One of the hot areas in search is personalization. Google recognizes that personalization is a way to offer people better search results. How this works has a big impact on SEO, and I had the opportunity arise to speak with Jack Menzel and jumped at it. Here are some of the key points from the discussion: People confuse context with personalization, and these are different things. Context … [Read more...]