Search Algorithms with Google Director of Research Peter Norvig

Peter Norvig on Google Artificial Intelligence

Google Artificial Intelligence in Search As you will see in the transcript below, this discussion focused on the use of artificial intelligence algorithms in search. Peter outlines for us the approach used by Google on a number of interesting search problems, and how they view search problems in general. This is fascinating reading for those of you who want to get a deeper understanding of how search is evolving and the technological approaches that are driving it. The types of things that are detailed ... Read More >

Starting Up with Google Product Search, with Google's Mayuresh Saoji

Google's Mayuresh Saoji Photo

Key Points Google product search offers a rich array of opportunities for publishers to place their products in front of shoppers (there is a bulleted list of the opportunities right at the start of the interview). Mayuresh does a great job of spelling out the way to get started with Google Commerce in this interview. If you sell physical products this interview can act as a guide on how to get started and how to prioritize your efforts from an optimization perspective. Here are the key points: You ... Read More >

Danny Sullivan on Google+, Facebook, Twitter, Social and Search

Published: August 8, 2011 Key Interview Points In this interview with Danny, we delve deeply into Google+, Facebook, Twitter, Social signals in search, and the value of a holistic approach to Internet marketing. There was just too much in this one for me to summarize everything in the key interview points below, so consider these a bit of a teaser for the good stuff you will find within this discussion. As always, many of the key points listed here are summaries of the conversation rather than ... Read More >

The Mechanics of Panda

The Panda algorithm hit the SEO world in a big way back on February 23rd /24th. Here is the general update history of Panda: internet security software reviews Panda 1.0: February 23/24, 2011 - The initial launch. Panda 2.0: April 11, 2011 - added Chrome Blocklist Extension data to impact eHow, plus global English coverage. Panda 2.1: May 10, 2011 - general algorithm tweaks. Panda 2.2: June 16, 2011 - improved scraper site detection, probably to reduce the incidence of scraper sites outranking ... Read More >

Rand Fishkin and Eric Discuss Panda

This week's interview is with Rand Fishkin of SEOmoz, who is also co-author with me for The Art of SEO book which we wrote together with Stephan Spencer and Jessie Stricchiola. In the interview we discuss Google's Panda release in depth. This includes: Machine Learning Algorithms Google's use of Social Data User Interaction With Your Site Advertising and Panda What Makes a Good Page? Does User Generated Content Help a Page Rank Better? What's Not in Panda If you have been hit by ... Read More >

How Panda Reshapes the Ranking Factors Picture

Much attention has been paid to the recent Google algorithm change that Danny Sullivan called the Farmer Update and that Google in a Wired article referred to as Panda. A lot of focus has been paid to the types of sites impacted, and the nature of the signals that Google has available to it to use. There are plenty of articles on both of these topics (one of the best ones is this one by Vanessa Fox. In fact, in the months leading up to this I predicted the downfall of Content Farms (which is still a ... Read More >

Obscuring the Algorithm

The Google algorithm is evolving. Gone are the days when you can read a single patent, or a document like the PageRank thesis writen by Google's Larry Page and Sergey Brin to figure out how it all works. That PageRank paper was at the time a revolutionary algorithm, and it launched the dominant search engine of our generation. However, it also launched a generation of spammers. The reason is that people could read the paper and understand how it worked, and then make SEO decisions based around ... Read More >

Latest Interview: Microsoft’s Dr. Scott Prevost – Comment Here

This week I am publishing a recent interview with Microsoft's Dr. Scott Prevost. Scott is the principal development manager in the Powerset group at Microsoft. I used this discussion to get some insight into what Powerset is about, and how Microsoft intends to use it as a part of their core search technology in the future. Powerset focuses on natural language search, which is a concept that certainly has a lot of potential. At the moment, the amount of this technology that has been integrated into Live ... Read More >

Latest Interview: Google’s Cedric Dupont – Comment Here

This week's interview is with Google's Cedric Dupont, the product manager for Search Wiki. The discussion focused on SearchWiki, and in it he indicated that there is no intention to offer an opt out, and that it could well be used for more general ranking purposes. We did, of course, discuss much more than that!. ... Read More >

The Role of Trust in Rankings

Trust is one of the factors in web rankings that is the least understood. Partly this is because the simplicity of the days when Google's PageRank algorithm was all you needed to know are long gone. Now there are many other factors that enter into ranking, with the 2 major new ones being relevance and trust. One of the first ways publishers got exposed to the issue of trust was when people started noticing the Google "Sandbox". This was a phenomenon related to new sites, and how long it took before ... Read More >